What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Modular Load Balancing with Terraform - Regional Load Balancer
Skills you'll gain: Load Balancing, Terraform, TCP/IP, Google Cloud Platform, Kubernetes, Infrastructure as Code (IaC), Public Cloud
Intermediate · Project · Less Than 2 Hours
Coursera Project Network
Bing Copilot for Beginners: Enhancing Productivity with AI
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, Marketing Materials, Brainstorming, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Financial Data, Packaging and Labeling, Brand Marketing, Financial Analysis
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
VPC Networking: Cloud HA-VPN
Skills you'll gain: Virtual Private Networks (VPN), Network Routing, Google Cloud Platform, Service Level, Cloud Infrastructure, Computer Networking, Wide Area Networks
Intermediate · Project · Less Than 2 Hours
Google Cloud
Video Intelligence: Qwik Start
Skills you'll gain: Image Analysis, Google Cloud Platform, Metadata Management, Analysis, Computer Vision
Beginner · Project · Less Than 2 Hours
Google Cloud
Publishing APIs with Apigee X
Skills you'll gain: API Gateway, Cloud API, Application Programming Interface (API), Web Services, Web Applications, Authentications
Beginner · Project · Less Than 2 Hours
Google Cloud
Examining BigQuery Billing Data in Google Sheets
Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Real Time Data
Beginner · Project · Less Than 2 Hours
Google Cloud
Cloud Spanner: Qwik Start
Skills you'll gain: SQL, Google Cloud Platform, Relational Databases, Database Architecture and Administration, Data Integrity, Databases, Cloud Storage, Scalability, Data Storage Technologies
Beginner · Project · Less Than 2 Hours
Google Cloud
Setting up a Private Kubernetes Cluster
Skills you'll gain: Kubernetes, Google Cloud Platform, Network Security, Cloud Infrastructure, Cloud Platforms, Infrastructure Security, TCP/IP
Intermediate · Project · Less Than 2 Hours
Google Cloud
Getting Started with Vault
Skills you'll gain: Google Cloud Platform, Authentications, Cloud Security, Key Management, Servers, Encryption, User Accounts
Beginner · Project · Less Than 2 Hours
Google Cloud
Architecting Google Kubernetes Engine: Foundations in italiano
Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Application Deployment, Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Cloud Management, Command-Line Interface
Intermediate · Course · 1 - 3 Months
Google Cloud
Explore SAP Data Foundation using Looker Dashboards
Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Business Intelligence, Google Cloud Platform, Dashboard, Data Visualization, Data Analysis, Sales, SAP Applications, Product Knowledge
Beginner · Project · Less Than 2 Hours
Google Cloud
Detect Labels, Faces, and Landmarks in Images with the Cloud Vision API
Skills you'll gain: Image Analysis, Cloud API, Google Cloud Platform, Computer Vision, Machine Learning Methods, Application Programming Interface (API)
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Modular Load Balancing with Terraform - Regional Load Balancer: Google Cloud
Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera Project Network
VPC Networking: Cloud HA-VPN: Google Cloud
Video Intelligence: Qwik Start: Google Cloud
Publishing APIs with Apigee X: Google Cloud
Examining BigQuery Billing Data in Google Sheets: Google Cloud
Cloud Spanner: Qwik Start: Google Cloud
Setting up a Private Kubernetes Cluster: Google Cloud
Getting Started with Vault: Google Cloud
Architecting Google Kubernetes Engine: Foundations in italiano: Google Cloud

Google Ads Courses