What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Creating a Looker Modeled Query and Working with Quick Start
Skills you'll gain: Looker (Software), Pivot Tables And Charts, Dashboard, Data Modeling, Exploratory Data Analysis, Query Languages
Beginner · Project · Less Than 2 Hours
Google Cloud
GKE Workload Optimization
Skills you'll gain: Kubernetes, Load Balancing, Google Cloud Platform, Containerization, Performance Testing, Application Performance Management, Configuration Management
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Managing Security in Google Cloud Platform 日本語版
Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, Security Management, Cloud Computing, Virtual Private Networks (VPN), Firewall, Network Security, Authorization (Computing), Data Security, Role-Based Access Control (RBAC), Security Controls, Event Monitoring, Load Balancing
Intermediate · Course · 1 - 3 Months
Google Cloud
Deploying Redis Enterprise for GKE and Serverless App on Anthos Bare Metal
Skills you'll gain: Cloud Infrastructure, Kubernetes, Google Cloud Platform, Virtual Machines, Istio, Load Balancing, Application Deployment, Serverless Computing, Redis, Virtual Local Area Network (VLAN), Test Tools
Intermediate · Project · Less Than 2 Hours
Google Cloud
Bigtable: Qwik Start - Command Line
Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Databases, Data Manipulation, Command-Line Interface
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Work with Gemini Models in BigQuery
Skills you'll gain: Generative AI, Predictive Modeling, Applied Machine Learning, Predictive Analytics, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Extract, Analyze, and Translate Text from Images with the Cloud ML APIs
Skills you'll gain: Applied Machine Learning, Cloud API, Natural Language Processing, Google Cloud Platform, Text Mining, Image Analysis, Computer Vision, Application Programming Interface (API)
Advanced · Project · Less Than 2 Hours
Google Cloud
Enhancing User Interactivity in Looker with Liquid
Skills you'll gain: Looker (Software), Google Cloud Platform, Dashboard, Interactive Data Visualization, Data Visualization
Intermediate · Project · Less Than 2 Hours
Google Cloud
Video Intelligence: Qwik Start
Skills you'll gain: Image Analysis, Google Cloud Platform, Metadata Management, Analysis, Computer Vision
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with Vault
Skills you'll gain: Google Cloud Platform, Authentications, Cloud Security, Key Management, Servers, Encryption, User Accounts
Beginner · Project · Less Than 2 Hours
Google Cloud
Google Cloud SDK: Qwik Start - Redhat/Centos
Skills you'll gain: Command-Line Interface, Google Cloud Platform, Cloud Management, Linux Commands, Cloud Storage, Red Hat Enterprise Linux, Virtual Machines, Cloud Services, Software Installation
Beginner · Project · Less Than 2 Hours
Google Cloud
Optimizing Your Google Cloud Costs em Português
Skills you'll gain: Google Cloud Platform, Cost Control, Cloud Management, Cost Management, Operating Cost, Budget Management, Expense Management, Capacity Management, Application Deployment, System Monitoring, Resource Allocation, Resource Management
Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

Creating a Looker Modeled Query and Working with Quick Start: Google Cloud
GKE Workload Optimization: Google Cloud
Managing Security in Google Cloud Platform 日本語版: Google Cloud
Deploying Redis Enterprise for GKE and Serverless App on Anthos Bare Metal: Google Cloud
Bigtable: Qwik Start - Command Line: Google Cloud
Work with Gemini Models in BigQuery: Google Cloud
Extract, Analyze, and Translate Text from Images with the Cloud ML APIs: Google Cloud
Enhancing User Interactivity in Looker with Liquid: Google Cloud
Video Intelligence: Qwik Start: Google Cloud
Getting Started with Vault: Google Cloud

Google Ads Courses