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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • C

      Coursera Instructor Network

      Introduction to KPIs: Measuring Success in Business

      Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Improvement, Performance Reporting, Operational Performance Management, Business Analysis, Business Analytics, Data-Driven Decision-Making, Goal Setting, Prioritization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Value Propositions, E-Commerce, Mobile Banking, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      293 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking: Ideas to Action

      Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Creative Problem-Solving, Innovation, Product Development, Product Design, Performance Measurement, New Product Development, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Requirements Elicitation: Artifact and Stakeholder Analysis

      Skills you'll gain: Requirements Elicitation, Requirements Analysis, Mockups, User Story, Interviewing Skills, Storyboarding, Functional Requirement, Business Requirements, Prototyping, User Research, Stakeholder Engagement, Prioritization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Interaction Design Capstone Project

      Skills you'll gain: Ideation, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Design Thinking, Human Centered Design, Usability, Mockups, Design Research, User Research, Innovation, Creativity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      160 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Маркетинг в цифровом мире

      Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, Customer Engagement, E-Commerce, Price Negotiation, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Storyboard using Canva

      Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      200 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Beneficios y características de las redes sociales más significativas

      Skills you'll gain: Social Media, Network Analysis, Social Media Strategy, Social Media Marketing, Professional Networking, Cross-Channel Marketing, Business Strategies, Digital Communications

      4.4
      Rating, 4.4 out of 5 stars
      ·
      977 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Midjourney for Beginners: Craft an Exquisite Piece of AI Art

      Skills you'll gain: Generative AI, Prompt Engineering, Content Creation, Digital Design, Graphics Software, Creativity

      4
      Rating, 4 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Programmatic Advertising

      Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Data Ethics, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      User Interface Design and Prototyping

      Skills you'll gain: Prototyping, Usability Testing, Wireframing, Interaction Design, User Experience Design, Figma (Design Software), Usability, User Interface (UI) Design, Mockups, UI/UX Research, Design Thinking, User Research, Style Guides

      4.4
      Rating, 4.4 out of 5 stars
      ·
      45 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular product marketing courses

    • Introduction to KPIs: Measuring Success in Business : Coursera Instructor Network
    • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
    • Design Thinking: Ideas to Action: University of Virginia
    • Requirements Elicitation: Artifact and Stakeholder Analysis: University of Colorado System
    • Introduction to Market Research: Queen Mary University of London
    • Interaction Design Capstone Project: University of California San Diego
    • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
    • Create a Storyboard using Canva: Coursera Project Network
    • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey
    • Midjourney for Beginners: Craft an Exquisite Piece of AI Art: Coursera Project Network

    Skills you can learn in Marketing

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    Social Media Marketing (9)
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