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    • Persuasion

    Persuasion Courses Online

    Master persuasion techniques for influencing others. Learn about psychological principles of persuasion and practical applications.

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    Explore the Persuasion Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Storytelling and Persuading with Data and Digital Technology

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Digital Transformation, Data Literacy, Infographics, Persuasive Communication, Data Science, Storytelling, Influencing, Data-Driven Decision-Making, Customer Engagement, Presentations, Analytics, Customer Insights, Microsoft PowerPoint

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain

      Skills you'll gain: Digital Transformation, Emerging Technologies, Artificial Intelligence, Digital Assets, Digital Marketing, Artificial Neural Networks, Social Media, Web Development, Deep Learning, Persuasive Communication, Human Computer Interaction, Machine Learning, Business Ethics, Algorithms, Cryptography, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Dartmouth College

      The American Renaissance and Nathaniel Hawthorne

      Skills you'll gain: Storytelling, Writing, World History, Public History, Liberal Arts

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      The Beginner’s Guide to Business Negotiation

      Skills you'll gain: Negotiation, Contract Negotiation, Influencing, Communication, Relationship Building, Persuasive Communication, Interpersonal Communications, Rapport Building, Verbal Communication Skills, Trustworthiness, Collaboration, Personal Attributes, Active Listening, Goal Setting, Overcoming Obstacles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      SAS

      Four Rare Machine Learning Skills All Data Scientists Need

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Statistical Analysis, Customer Retention, Technical Communication

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Voxy

      Intermediate English: Relaying Information

      Skills you'll gain: English Language, Verbal Communication Skills, Constructive Feedback, Interpersonal Communications, Cooking, Communication, Active Listening, Vocabulary, Language Learning, Grammar, Adaptability

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Practical Neuromarketing Research

      Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Research Methodologies, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Experimentation, Neurology, Qualitative Research, Data Collection, Market Research, Marketing, Data Analysis, Statistical Analysis, Cultural Sensitivity

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Managing Conflicts with Cultural and Emotional Intelligence

      Skills you'll gain: Persuasive Communication, Conflict Management, Emotional Intelligence, Stakeholder Management, Cultural Diversity, Relationship Management, Team Management, Interpersonal Communications, Communication, Decision Making, Active Listening

      Beginner · Course · 1 - 3 Months

    • D

      Deep Teaching Solutions

      Making Math Click: Understand Math Without Fear

      Skills you'll gain: Mathematics Education, Learning Strategies, Instructional Strategies, Growth Mindedness, Learning Styles, Curiosity, Cognitive flexibility, Instructional Design, Overcoming Obstacles, Motivational Skills, Open Mindset

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Strategies for Paid Campaigns

      Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Marketing Psychology, Consumer Behaviour, Persuasive Communication

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular persuasion courses

    • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain: University of California, Davis
    • The American Renaissance and Nathaniel Hawthorne: Dartmouth College
    • The Beginner’s Guide to Business Negotiation : Coursera Instructor Network
    • Four Rare Machine Learning Skills All Data Scientists Need: SAS
    • Intermediate English: Relaying Information: Voxy
    • Practical Neuromarketing Research: Johns Hopkins University
    • Managing Conflicts with Cultural and Emotional Intelligence: University of Maryland, College Park
    • Making Math Click: Understand Math Without Fear: Deep Teaching Solutions

    Frequently Asked Questions about Persuasion

    Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

    Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

    A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

    Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

    Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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