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    • Persuasion

    Persuasion Courses Online

    Master persuasion techniques for influencing others. Learn about psychological principles of persuasion and practical applications.

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    Explore the Persuasion Course Catalog

    • C

      Coursera Instructor Network

      The Beginner’s Guide to Business Negotiation

      Skills you'll gain: Negotiation, Contract Negotiation, Influencing, Communication, Relationship Building, Persuasive Communication, Interpersonal Communications, Rapport Building, Verbal Communication Skills, Trustworthiness, Collaboration, Personal Attributes, Active Listening, Goal Setting, Overcoming Obstacles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Inside Sales: Crafting Effective Outreach

      Skills you'll gain: Inside Sales, Generative AI Agents, AI Personalization, Sales Development, Sales Process, Sales Enablement, Sales Strategy, Prompt Engineering, ChatGPT, Marketing Automation, HubSpot CRM, Personalized Service, Content Performance Analysis, Workflow Management, Customer Engagement, Customer Relationship Management (CRM) Software, Business Process Automation, Campaign Management

      Intermediate · Course · 1 - 4 Weeks

    • S

      SAS

      Four Rare Machine Learning Skills All Data Scientists Need

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Statistical Analysis, Customer Retention, Technical Communication

      Advanced · Course · 1 - 4 Weeks

    • D

      Deep Teaching Solutions

      Making Math Click: Understand Math Without Fear

      Skills you'll gain: Mathematics Education, Learning Strategies, Instructional Strategies, Growth Mindedness, Learning Styles, Curiosity, Cognitive flexibility, Instructional Design, Overcoming Obstacles, Motivational Skills, Open Mindset

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Practical Neuromarketing Research

      Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Research Methodologies, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Experimentation, Neurology, Qualitative Research, Data Collection, Market Research, Marketing, Data Analysis, Statistical Analysis, Cultural Sensitivity

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Managing Conflicts with Cultural and Emotional Intelligence

      Skills you'll gain: Persuasive Communication, Conflict Management, Emotional Intelligence, Stakeholder Management, Cultural Diversity, Relationship Management, Team Management, Interpersonal Communications, Communication, Decision Making, Active Listening

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      S

      Starweaver

      Business Writing & Technical Writing Immersion

      Skills you'll gain: Business Writing, Concision, Writing, Persuasive Communication, Technical Writing, Business Communication, Grammar, Target Audience, Writing and Editing, Report Writing, Editing, Technical Communication, Proofreading, Communication, Proposal Writing, Generative AI Agents

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Starweaver

      Master Data Storytelling for B2B & B2C Sales

      Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Strategies for Paid Campaigns

      Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Marketing Psychology, Consumer Behaviour, Persuasive Communication

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media as a Marketing Tool in Business Communication

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Marketing Communications, Target Audience, Media Planning, Digital Media Strategy, Brand Strategy, Strategic Communication, Media Strategy, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Earned Media

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Social Media Landscape

      Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour

      Intermediate · Course · 1 - 4 Weeks

    Persuasion learners also search

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    1…78910

    In summary, here are 10 of our most popular persuasion courses

    • The Beginner’s Guide to Business Negotiation : Coursera Instructor Network
    • GenAI for Inside Sales: Crafting Effective Outreach: Coursera Instructor Network
    • Four Rare Machine Learning Skills All Data Scientists Need: SAS
    • Making Math Click: Understand Math Without Fear: Deep Teaching Solutions
    • Practical Neuromarketing Research: Johns Hopkins University
    • Managing Conflicts with Cultural and Emotional Intelligence: University of Maryland, College Park
    • Business Writing & Technical Writing Immersion: Starweaver
    • Master Data Storytelling for B2B & B2C Sales : Starweaver
    • Strategies for Paid Campaigns: Simplilearn
    • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder

    Frequently Asked Questions about Persuasion

    Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

    Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

    A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

    Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

    Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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