What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Optimizing Your Google Cloud Costs en Español
Skills you'll gain: Cost Control, Google Cloud Platform, Cost Management, Budget Management, Cost Reduction, Expense Management, Cloud Storage, System Monitoring, Virtual Machines, Serverless Computing, Resource Allocation, Resource Management
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
GenAI for Social Media and Influencer Marketing
Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Content, Digital Media Strategy, Social Media Strategy, Content Creation, TikTok, Drive Engagement, ChatGPT, Marketing Automation, Prompt Engineering, Marketing, Automation, Customer Engagement
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Introduction to Large Language Models - 简体中文
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado Boulder
Unsupervised Text Classification for Marketing Analytics
Skills you'll gain: Unsupervised Learning, Unstructured Data, Deep Learning, Jupyter, Text Mining, Machine Learning Methods, Applied Machine Learning, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Marketing Analytics, Data Processing, Data Wrangling
Build toward a degree
Intermediate · Course · 1 - 3 Months
Google Cloud
Building Transformations and Preparing Data with Wrangler in Cloud Data Fusion
Skills you'll gain: Data Wrangling, Command-Line Interface, Data Transformation, Data Processing, Data Pipelines, Google Cloud Platform
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Vertex AI Search for Commerce
Skills you'll gain: Data Integration, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Enterprise Application Management, Solution Architecture, Data Modeling, Continuous Monitoring, Real Time Data, API Design
Advanced · Course · 1 - 3 Months
Google Cloud
Validate Data in Google Sheets
Skills you'll gain: Data Cleansing, Data Validation, Spreadsheet Software, Data Quality, Data Analysis Software
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Español
Skills you'll gain: Serverless Computing, Application Programming Interface (API), Cloud Infrastructure, Containerization, Cloud Applications, Google Cloud Platform, Hybrid Cloud Computing, Cloud Computing, Cloud Services, Multi-Cloud, Kubernetes, Data Migration, Application Development, Virtual Machines
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Gemini for Beginners: Develop a Social Media Marketing Plan
Skills you'll gain: Timelines, Calendar Management, Scheduling, Google Sheets, Project Management Software, Social Media Marketing, Team Management, Content Creation, Social Media Strategy, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours
Board Infinity
Google Cloud DevOps Fundamentals
Skills you'll gain: DevOps, Google Cloud Platform, CI/CD, Application Deployment, Kubernetes, Continuous Integration, Containerization, Software Quality Assurance, Software Testing, Continuous Delivery, Cloud Services, Release Management, Development Environment, Version Control, Continuous Monitoring
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Creating Date-Partitioned Tables in BigQuery
Skills you'll gain: Database Design, Data Processing, Database Management, Google Cloud Platform, Performance Tuning
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with Google Kubernetes Engine - Italiano
Skills you'll gain: Kubernetes, Identity and Access Management, Google Cloud Platform, Containerization, Docker (Software), Cloud Infrastructure, Application Deployment, Cloud Computing, Cloud Services, Command-Line Interface
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular google ads courses

Optimizing Your Google Cloud Costs en Español: Google Cloud
GenAI for Social Media and Influencer Marketing: Coursera Instructor Network
Introduction to Large Language Models - 简体中文: Google Cloud
Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
Building Transformations and Preparing Data with Wrangler in Cloud Data Fusion: Google Cloud
Vertex AI Search for Commerce: Google Cloud
Validate Data in Google Sheets: Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Español: Google Cloud
Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera Project Network
Google Cloud DevOps Fundamentals: Board Infinity

Google Ads Courses