What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Status: Free Trial

Vanderbilt University

ChatGPT + Zapier: From Email Inbox to Excel Spreadsheet

Skills you'll gain: Prompt Engineering, Microsoft Power Automate/Flow, ChatGPT, HubSpot CRM, Business Process Automation, Google Sheets, Workflow Management, Automation, Data Integration, JSON, Large Language Modeling, Unstructured Data

Status: Free

Coursera Project Network

Marketing Digital con Easil

Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Digital Advertising, Graphic Design, Content Creation, Team Oriented

Status: Free Trial

Microsoft

Smarter Content Creation with Microsoft Copilot

Skills you'll gain: Microsoft Copilot, Content Performance Analysis, Content Creation, Content Marketing, Ideation, Paid media, Generative AI Agents, Marketing, Social Media Content, Personalized Service, Content Strategy, Brainstorming, Search Engine Optimization

Google Cloud

Cloud SQL with Terraform

Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Management, Google Cloud Platform, Cloud Computing, PostgreSQL, MySQL, Cloud Infrastructure, Proxy Servers, Database Design

Coursera Project Network

Golang for Beginners: Data Types, Functions, and Packages

Skills you'll gain: Command-Line Interface, Go (Programming Language), Package and Software Management, Programming Principles, Program Development, Other Programming Languages, Data Structures

Google Cloud

Visualizing Billing Data with Google Data Studio

Skills you'll gain: Google Cloud Platform, Data Presentation, Data Visualization Software, Data Import/Export, Big Data, Analytics

Status: Free Trial

Google Cloud

Elastic Cloud Infrastructure: Scaling and Automation en Français

Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Cloud Infrastructure, Load Balancing, Terraform, Cloud Computing, Infrastructure as Code (IaC), Managed Services, IT Automation, Virtual Private Networks (VPN), Network Infrastructure, Virtual Machines, Scalability

Google Cloud

Gemini for Data Scientists and Analysts - Español

Skills you'll gain: Google Cloud Platform, Marketing Analytics, Big Data, Generative AI, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Forecasting

Status: Free

Coursera Project Network

How to Set up Facebook Pixel

Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

Google Cloud

Preparing for the Google Cloud Professional Data Engineer Exam em Português Brasileiro

Skills you'll gain: MLOps (Machine Learning Operations), Google Cloud Platform, Data Infrastructure, Machine Learning, Data Processing, Data Pipelines, Data Integrity, Data Architecture, Big Data, Analytical Skills, Data Warehousing, Data Visualization, Data Storytelling, Data Presentation, Cloud Security, Scalability, Cloud Storage, Identity and Access Management, SQL

Status: Free Trial

Edureka

Advanced Golang Concepts

Skills you'll gain: Restful API, Go (Programming Language), API Design, Web Services, Application Programming Interface (API), Performance Tuning, Web Development, Software Design Patterns, Debugging, Software Testing, Back-End Web Development, Databases, System Programming, C (Programming Language), Network Protocols, Data Structures

Whizlabs

Google Cloud DevOps Fundamentals

Skills you'll gain: DevOps, CI/CD, Containerization, Continuous Integration, Cloud Security, Kubernetes, Software Development, Google Cloud Platform, Continuous Delivery, Cloud Services, System Monitoring, Network Infrastructure, Computer Networking, Identity and Access Management

Google Ads Courses

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