What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

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Results for "commercialization"

Case Western Reserve University
Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies
Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Public Policies
4.4
Rating, 4.4 out of 5 stars
127 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Entrepreneurship 4: Financing and Profitability
Skills you'll gain: Entrepreneurial Finance, Business Valuation, Entrepreneurship, Private Equity, Business Modeling, Financial Modeling, Finance, Sales Presentations, Investments, Financial Analysis, Mergers & Acquisitions, Fundraising and Crowdsourcing, Presentations, Business Development, Business Strategies, Cash Flows, Customer Retention, Innovation
4.8
Rating, 4.8 out of 5 stars
1.1K reviews
Mixed · Course · 1 - 4 Weeks
Pontificia Universidad Católica de Chile
Transferencia tecnológica: De la investigación al mercado.
Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis, Regulatory Requirements, Negotiation
4.8
Rating, 4.8 out of 5 stars
733 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Emory University
Marketing Channel Incentives
Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Price Negotiation, Revenue Management, Strategic Thinking, Risk Mitigation, Business Risk Management, Business Relationship Management, Decision Making
4.6
Rating, 4.6 out of 5 stars
10 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Entrepreneurship II: Preparing for Launch
Skills you'll gain: Entrepreneurship, Go To Market Strategy, Business Planning, New Business Development, Financial Forecasting, Entrepreneurial Finance, Growth Strategies, Presentations, Business, Business Modeling, Financial Analysis, Customer Acquisition Management, Management Training And Development, Team Management, People Management, Fundraising, Business Metrics
4.8
Rating, 4.8 out of 5 stars
742 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
The Hong Kong University of Science and Technology
Protecting Business Innovations via Patent
Skills you'll gain: Intellectual Property, Business Process, Innovation, Business Strategy, Commercialization, New Product Development, Law, Regulation, and Compliance, Lawsuits, Legal Strategy
4.8
Rating, 4.8 out of 5 stars
525 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Validating Your Startup Idea with MVP Experiment Canvas
Skills you'll gain: Target Market, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Performance Measurement, Risk Analysis, Strategic Decision-Making, Business Modeling, Feasibility Studies, Data-Driven Decision-Making, New Product Development, Business Strategy, Product Development, Product Management, FinTech
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Maryland, College Park
Building the Business Model for Corporate Entrepreneurs
Skills you'll gain: Business Modeling, Customer Analysis, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Product Development, Target Market, Business Development, Customer Relationship Management, Innovation, Product Strategy, Market Dynamics, Interviewing Skills
4.6
Rating, 4.6 out of 5 stars
81 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Analyzing Product Opportunities with Creately
Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship
4.6
Rating, 4.6 out of 5 stars
41 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Forming, Funding, and Launching a Technology Startup Company
Skills you'll gain: Entrepreneurial Finance, Business Planning, Financial Statements, Growth Strategies, Business Ethics, Intellectual Property, Entrepreneurship, Financial Modeling, Income Statement, Legal Risk, Business Strategies, Business Modeling, Cash Flows, Business Development, New Business Development, Risk Analysis, Financial Planning, Fundraising, Commercial Laws, Presentations
Build toward a degree
Beginner · Course · 1 - 3 Months
Status: New
IESE Business School
Mastering the Art of Scaling and Convincing Investors
Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation
Beginner · Course · 1 - 3 Months
IE Business School
The "Who" of the Marketing Strategy:Segmentation & Targeting
Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular commercialization courses

Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University
Entrepreneurship 4: Financing and Profitability: University of Pennsylvania
Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
Marketing Channel Incentives: Emory University
Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
Protecting Business Innovations via Patent: The Hong Kong University of Science and Technology
Validating Your Startup Idea with MVP Experiment Canvas: Coursera Project Network
Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
Analyzing Product Opportunities with Creately: Coursera Project Network
Forming, Funding, and Launching a Technology Startup Company: University of Colorado Boulder