• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      خدمة العملاء | Customer Service

      Skills you'll gain: Customer Service, Customer Relationship Building, Customer and Client Support, Customer Complaint Resolution, Customer Retention, Business Planning, Company, Product, and Service Knowledge, Communication, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Pontificia Universidad Católica del Perú

      Fundamentos de UX y de los requisitos de software

      Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, User Experience, User Interface (UI) Design, User Requirements Documents, Interaction Design, User Centered Design, Persona (User Experience), Human Factors, System Requirements, Software Design, Software Engineering, Systems Development, Human Centered Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      103 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Evaluating Designs with Users

      Skills you'll gain: Usability Testing, User Experience, UI/UX Research, User Research, Test Case, Usability, Test Planning, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      295 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      What is the Metaverse?

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Diversity and Inclusion, Virtual Reality, Blockchain, Emerging Technologies, Virtual Environment, Virtual Teams, Digital Assets, E-Commerce, Collaborative Software, Data Ethics, Content Creation, Technology Roadmaps, Infrastructure Architecture, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique

      Digital Business

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Process Analysis, Digital Transformation, Performance Analysis, Business Metrics, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Digital Assets, Business Planning, Marketing Management, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, Emerging Technologies, Law, Regulation, and Compliance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      176 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      AI Agents and Agentic AI Architecture in Python

      Skills you'll gain: Generative AI Agents, OpenAI, Prompt Engineering, ChatGPT, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Python Programming, Artificial Intelligence, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Persona Development, Collaborative Software, Secure Coding, Plan Execution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique Fédérale de Lausanne

      Functional Programming in Scala Capstone

      Skills you'll gain: Scala Programming, User Interface (UI), Interactive Data Visualization, Real Time Data, Visualization (Computer Graphics), Big Data, Geospatial Mapping, Data Manipulation, Data Transformation, Spatial Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      546 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      AWS Cloud Practitioner Certification

      Skills you'll gain: Amazon S3, Amazon Web Services, AWS Identity and Access Management (IAM), Cloud Infrastructure, Amazon Elastic Compute Cloud, Public Cloud, Cloud Security, Cloud Computing, Amazon DynamoDB, Cloud Storage, Amazon CloudWatch, Cloud Platforms, Cloud Computing Architecture, Relational Databases, Database Management, Continuous Monitoring, Cloud Management, Capacity Management, Cloud Services, Product Support

      4.4
      Rating, 4.4 out of 5 stars
      ·
      82 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Interpersonal Communication for Engineering Leaders

      Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening

      4.7
      Rating, 4.7 out of 5 stars
      ·
      201 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      E-commerce Academy

      Skills you'll gain: E-Commerce, Branding, Online Advertising, Entrepreneurship, Sales, Social Media, Business Development, Selling Techniques, Retail Management, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Plan Execution, Social Media Campaigns, Content Marketing, Marketing Strategies, Business Planning, Content Strategy, Goal Setting, Performance Measurement, Communication Strategies, Customer Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      524 reviews

      Mixed · Course · 1 - 3 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…888990…265

    In summary, here are 10 of our most popular product marketing courses

    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • خدمة العملاء | Customer Service: Alfaisal University | KLD
    • Fundamentos de UX y de los requisitos de software: Pontificia Universidad Católica del Perú
    • Evaluating Designs with Users: University of Michigan
    • What is the Metaverse?: Meta
    • Digital Business: École Polytechnique
    • AI Agents and Agentic AI Architecture in Python: Vanderbilt University
    • Functional Programming in Scala Capstone: École Polytechnique Fédérale de Lausanne
    • AWS Cloud Practitioner Certification: LearnKartS
    • Interpersonal Communication for Engineering Leaders: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok