• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking: Ideas to Action

      Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Creative Problem-Solving, Innovation, Product Development, Product Design, Performance Measurement, New Product Development, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Introduction to KPIs: Measuring Success in Business

      Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Improvement, Performance Reporting, Operational Performance Management, Business Analysis, Business Analytics, Data-Driven Decision-Making, Goal Setting, Prioritization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Program Management

      Skills you'll gain: Program Management, Project Management Office (PMO), Project Management Life Cycle, Project Management, Stakeholder Management, Organizational Strategy, Team Management, Resource Management, Benefits Administration, Change Management, Governance, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hôtel “De l'étoile” - a hotel in crisis?

      Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Brand Management, Market Analysis, Sales Management, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Programmatic Advertising

      Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Data Ethics, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Writing Winning Resumes and Cover Letters

      Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Keyword Research, Analytical Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      331 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador de Meta de Android

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Restful API, Design Research, Android Studio, Version Control, Kotlin, User Experience Design, Android Jetpack, Unix Commands, Android Development, Interaction Design, Git (Version Control System), GitHub, Algorithms, Jest (JavaScript Testing Framework), Usability, Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      329 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Introduction

      Skills you'll gain: Salesforce, Customer Relationship Management, Sales Process, Cloud Computing, Sales Management, Lead Generation, Customer Service, User Accounts, System Configuration, Dashboard, Automation

      3.5
      Rating, 3.5 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Supply Chain Finance Market and Fintech Ecosystem

      Skills you'll gain: Financial Market, Market Trend, Market Dynamics, Market Analysis, Supplier Management, Supply Chain Management, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Commercial Banking, Banking, Corporate Finance, Investments

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Desarrollo y Diseño de Videojuegos

      Skills you'll gain: Unity Engine, Animation and Game Design, Game Design, Video Game Development, Scrum (Software Development), Value Propositions, Functional Specification, Sprint Retrospectives, Business Modeling, Agile Methodology, C# (Programming Language), Agile Software Development, Software Design Documents, Software Development Methodologies, Interaction Design, Software Documentation, Interactive Design, Virtual Environment, User Interface (UI), Augmented and Virtual Reality (AR/VR)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      390 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Operations Systems Excellence

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Manufacturing Operations, Operational Efficiency, Supply Chain Systems, Organizational Strategy, Production Management, Process Analysis, Business Strategy, Customer Analysis, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      61 reviews

      Mixed · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…868788…265

    In summary, here are 10 of our most popular product marketing courses

    • Design Thinking: Ideas to Action: University of Virginia
    • Introduction to KPIs: Measuring Success in Business : Coursera Instructor Network
    • Introduction to Market Research: Queen Mary University of London
    • Introduction to Program Management: IBM
    • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
    • Programmatic Advertising: University of Colorado Boulder
    • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
    • Desarrollador de Meta de Android: Meta
    • Salesforce Introduction: LearnKartS
    • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok