What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Google Cloud

Entity and Sentiment Analysis with the Natural Language API

Skills you'll gain: Natural Language Processing, Text Mining, Google Cloud Platform, Cloud API, Unstructured Data, Analysis, API Design

Google Cloud

Build a Project Tracking App with AppSheet

Skills you'll gain: Cloud Applications, Google Workspace, Cloud-Based Integration, Issue Tracking, Data Integration

Status: Free Trial

Google Cloud

Deploy and Monitor in Google Cloud for AWS Professionals

Skills you'll gain: Application Deployment, Amazon Web Services, Google Cloud Platform, Amazon CloudWatch, Application Performance Management, Kubernetes, Cloud Services, Serverless Computing, System Monitoring, Containerization

Birla Institute of Technology & Science, Pilani

Writing Practice

Skills you'll gain: Writing, Grammar, Editing, Proofreading, English Language, Vocabulary

Status: Free Trial

Google Cloud

Build, Train and Deploy ML Models with Keras on Google Cloud - Français

Skills you'll gain: Tensorflow, Keras (Neural Network Library), Google Cloud Platform, Data Pipelines, Data Transformation, Deep Learning, Data Cleansing, MLOps (Machine Learning Operations), Artificial Neural Networks, Machine Learning, Application Programming Interface (API), Scalability

Google Cloud

Identify Damaged Car Parts with Vertex AutoML Vision

Skills you'll gain: Applied Machine Learning, Google Cloud Platform, Image Analysis, MLOps (Machine Learning Operations), Computer Vision, Predictive Modeling, Cloud Storage, Data Validation

Google Cloud

Dataproc: Qwik Start - Console

Skills you'll gain: Apache Spark, Apache Hadoop, Google Cloud Platform, Data Processing, Command-Line Interface, Big Data, Cloud Computing

Google Cloud

Introduction to Large Language Models - Português Brasileiro

Skills you'll gain: Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML)

Status: Free Trial

Google Cloud

Building Resilient Streaming Analytics Systems on GCP em Português Brasileiro

Skills you'll gain: Dataflow, Data Pipelines, Google Cloud Platform, Real Time Data, Big Data, Analytics, Advanced Analytics, Serverless Computing, Scalability

Status: New

Google Cloud

Gemini API: Qwikstart

Skills you'll gain: Cloud API, Google Cloud Platform, Cloud-Based Integration, Authentications, Application Programming Interface (API)

Google Cloud

Looker Studio Pro Essentials

Skills you'll gain: Looker (Software), Collaborative Software, Database Administration, Identity and Access Management, Google Cloud Platform, Dashboard, Customer Support, Administration, Data Visualization, Business Reporting, Scheduling, Data Integration, Auditing

Status: Free Trial

Google Cloud

Art and Science of Machine Learning 日本語版

Skills you'll gain: Tensorflow, Artificial Neural Networks, Applied Machine Learning, Performance Tuning, Deep Learning, Machine Learning, Dimensionality Reduction, Google Cloud Platform

Google Ads Courses

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Find the Best Google Ads Course for Your Goals

Entity and Sentiment Analysis with the Natural Language API

Build a Project Tracking App with AppSheet