• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Power Query Fundamentals

      Skills you'll gain: Data Transformation, Extract, Transform, Load, Microsoft Excel, Data Manipulation, Data Cleansing, Data Integration, Data Import/Export, Pivot Tables And Charts, Data Validation, Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Campaign Performance Reporting, Visualization, & Improvement

      Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Decision-Making, Data Visualization Software, Performance Analysis, Data Ethics, Marketing Channel, Key Performance Indicators (KPIs), Data Quality

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Korea Advanced Institute of Science and Technology(KAIST)

      Global Public Procurement

      Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      82 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      Instituto Tecnológico de Aeronáutica

      TDD – Desenvolvimento de Software Guiado por Testes

      Skills you'll gain: Test Driven Development (TDD), Test Automation, Unit Testing, JUnit, Maintainability, Software Testing, Testability, Software Design, Java, Object Oriented Programming (OOP), Mockups, Debugging, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      410 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Facebook Business Page

      Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administrative Support, Customer Communications Management, Content Development and Management, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      106 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Value Propositions, E-Commerce, Mobile Banking, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      293 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Behavioral Marketing

      Skills you'll gain: Customer Retention, Marketing Strategies, Digital Marketing, Growth Strategies, Customer Acquisition Management, Customer Relationship Management, E-Commerce, Marketing Effectiveness, Customer Engagement, Email Marketing, Social Media Marketing, Marketing Automation, Persona Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Sales Strategy

      Skills you'll gain: Sales Strategy, Sales, Sales Management, Sales Process, Market Intelligence, Competitive Intelligence, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      185 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Management de Eventos

      Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Customer Journey Mapping

      Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Data-Driven Decision-Making, Predictive Analytics, Artificial Intelligence, Consumer Behaviour

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Codio

      Tools for Security Specialists

      Skills you'll gain: Computer Security Incident Management, Endpoint Security, Incident Management, Incident Response, ISO/IEC 27001, Security Management, Vulnerability Scanning, Risk Management, Personally Identifiable Information, Vulnerability Assessments, Linux, Linux Administration, Infrastructure Security, Network Security, Authorization (Computing), Threat Management, Security Strategy, Enterprise Risk Management (ERM), Business Risk Management, Cyber Security Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1…848586…237

    In summary, here are 10 of our most popular marketing automation courses

    • Power Query Fundamentals: Corporate Finance Institute
    • Campaign Performance Reporting, Visualization, & Improvement: Unilever
    • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
    • TDD – Desenvolvimento de Software Guiado por Testes: Instituto Tecnológico de Aeronáutica
    • Create a Facebook Business Page: Coursera Project Network
    • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
    • Behavioral Marketing: Simplilearn
    • Sales Strategy: Fundação Instituto de Administração
    • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
    • Management de Eventos: Universidad de Palermo

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok