• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Predictive Modeling, Statistics, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      516 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Correlation Analysis, Web Scraping, NumPy, Probability & Statistics, Predictive Modeling, Big Data, Automation, Data Visualization Software, Data Collection, Data Science, GitHub, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      113K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      P

      PwC

      Data-driven Decision Making

      Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Data Literacy, Big Data, Data Storytelling, Statistical Analysis, Microsoft Excel, Data Visualization Software, R Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      353 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Digital Media Strategy, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Pay Per Click Advertising, Marketing Strategies, Marketing, Keyword Research, Paid media, Performance Analysis, Online Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Databases, Stored Procedure, Relational Databases, Database Design, Query Languages, Data Science, Database Management, Big Data, Data Cleansing, Data Visualization Software, GitHub, Business Analysis, Cloud Computing, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      Digital Systems: From Logic Gates to Processors

      Skills you'll gain: Computer Architecture, Hardware Architecture, Technical Design, System Design and Implementation, Application Specific Integrated Circuits, Embedded Systems, Digital Design, Computer Hardware, Computational Logic, Simulations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      837 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create and Design Digital Products using Canva

      Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing Materials

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Operations Analytics

      Skills you'll gain: Business Analytics, Descriptive Analytics, Predictive Analytics, Analytics, Demand Planning, Data-Driven Decision-Making, Operational Analysis, Business Operations, Risk Analysis, Forecasting, Operations Management, Simulation and Simulation Software, Process Optimization, Decision Making, Decision Tree Learning, Spreadsheet Software, Microsoft Excel, Probability Distribution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 4 Weeks

    Digital Analytics learners also search

    Analytics
    Business Analytics
    Web Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…8910…365

    In summary, here are 10 of our most popular digital analytics courses

    • Foundations of Marketing Analytics: Emory University
    • Data Science Foundations: IBM
    • Data-driven Decision Making: PwC
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Marketing Digital: Universidad Austral
    • Getting Started in Google Analytics: Coursera Project Network
    • Customer Analytics: University of Pennsylvania
    • Introduction to Data Science: IBM
    • Digital Systems: From Logic Gates to Processors: Universitat Autònoma de Barcelona
    • Introduction to Social Media Marketing: Meta

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok