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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing and Ecommerce Analysts

      Skills you'll gain: Data Visualization, Data Presentation, E-Commerce, Data Storytelling, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Generative AI, Marketing Analytics, Data Analysis, Business Strategy, Data-Driven Decision-Making, Business Planning, Business Intelligence, Technology Strategies, Data Processing, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Descriptive Analytics, Analytics, Data Analysis, Dashboard, Data Literacy, AWS Identity and Access Management (IAM), Data Visualization, Amazon Web Services, Big Data, Amazon S3, Business Intelligence, Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      891 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Online Advertising, Advertising Campaigns, Digital Content, Digital Advertising, Brand Awareness, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      526 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Large Language Modeling, Artificial Intelligence, Data Literacy, Data Mining, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, ChatGPT, Cloud Computing, Data Analysis, Data Science, Deep Learning, Machine Learning, Data Strategy, Business Strategy, Business Process Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Predictive Modeling, Statistics, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      516 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, HR Tech, Human Resources Software, Human Resources Management and Planning, OpenAI, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Employee Engagement, Content Creation, Recruitment, Performance Appraisal, Employee Onboarding, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Blogs, Social Media Marketing, Integrated Marketing Communications, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media, Social Media Campaigns, Budgeting, Digital Transformation, Big Data, Marketing Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Stakeholder Communications, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Marketing Analytics, Stakeholder Management, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Storyboarding, Wireframing, Responsive Web Design, User Experience Design, Design Thinking, User Research, UI/UX Research, Information Architecture, Figma (Design Software), Usability Testing, Professional Networking, User Story, Web Design, Design Reviews, Usability, Presentations, User Experience, Design Research, Ideation, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science

      Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Plotly, Machine Learning Algorithms, Interactive Data Visualization, Knitr

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular digital analytics courses

    • GenAI for Digital Marketing and Ecommerce Analysts: Coursera Instructor Network
    • Getting Started with Data Analytics on AWS: Amazon Web Services
    • Social Media Marketing in Practice: Digital Marketing Institute
    • IBM AI Foundations for Business: IBM
    • IBM Data Engineering: IBM
    • Foundations of Marketing Analytics: Emory University
    • Introduction to Social Media Marketing: Meta
    • Generative AI for Human Resources (HR) Professionals: IBM
    • Social Media Marketing: Northwestern University
    • Digital Product Management: Modern Fundamentals: University of Virginia

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