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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Taxation

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft SQL Server

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      JavaScript Career Launch and Capstone

      Skills you'll gain:

      Intermediate · Course

    • U

      University of Colorado Boulder

      Master of Science in Data Science

      Skills you'll gain: Object Oriented Design, User Story, SQL, Real-Time Operating Systems, Model Based Systems Engineering, Unsupervised Learning, Field-Programmable Gate Array (FPGA), New Product Development, Delegation Skills, Failure Analysis, Sampling (Statistics), Diversity Equity and Inclusion Initiatives, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Database Design, Proposal Writing, Generative AI

      Earn a degree

      Degree · 1 - 4 Years

    • I

      Indian Statistical Institute

      Postgraduate Diploma in Applied Statistics

      Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, NumPy, Statistical Machine Learning, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management Systems, Statistical Modeling, Data Compilation, Economics, Statistical Methods, Dimensionality Reduction, Lifelong Learning, Regression Analysis, Statistics, Surveys, Bayesian Statistics, International Finance

      Postgraduate Diploma · 6 - 12 Months

    • Status: New
      New
      C

      Coursera

      Facebook Live: Real-Time Engagement

      Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Event Planning, Video Production, Content Strategy, Content Development and Management, Technical Support

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      ADP AIRS® Entry-Level Recruiter

      Skills you'll gain:

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado Boulder

      Power Electronics Graduate Certificate

      Skills you'll gain: Computer Vision, Power Electronics, Debugging, Display Devices, Control Systems, Computer Displays, Image Analysis, Tensorflow, Semiconductors, Electronic Systems, Deep Learning, Artificial Neural Networks, Systems Design, Electrical Engineering, USB, Technical Design, Electrical Systems, Computer Programming Tools, Electrical Power, Embedded Systems

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Inteligencia Analítica de Datos

      Skills you'll gain: Systems Thinking, Network Analysis, Unsupervised Learning, Data Storytelling, Deep Learning, Predictive Modeling, Data Presentation, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Cash Flows, Matplotlib, Descriptive Analytics, Statistical Analysis, Simulations, Random Forest Algorithm, Operations Research, Solution Design

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Ingeniería de Software

      Skills you'll gain: User Story, Process Analysis, Maintainability, Test Automation, Angular, Android Jetpack, Risk Mitigation, Cloud-Native Computing, Dashboard, Design Thinking, Site Reliability Engineering, API Design, Video Game Development, Internet Of Things, Sprint Planning, User Experience Design, Microservices, Machine Learning, Security Requirements Analysis, Cloud Applications

      Earn a degree

      Degree · 1 - 4 Years

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    In summary, here are 10 of our most popular brand management courses

    • Graduate Certificate in Taxation: University of Illinois at Urbana-Champaign
    • Bachelor of Science in General Business: University of North Texas
    • Microsoft SQL Server: Microsoft
    • Executive MBA: IIT Roorkee
    • JavaScript Career Launch and Capstone: Microsoft
    • Master of Science in Data Science: University of Colorado Boulder
    • Postgraduate Diploma in Applied Statistics: Indian Statistical Institute
    • Facebook Live: Real-Time Engagement: Coursera
    • ADP AIRS® Entry-Level Recruiter: Automatic Data Processing, Inc. (ADP)
    • Power Electronics Graduate Certificate: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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