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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      G

      Google Cloud

      Networking in Google Cloud: Load Balancing - Français

      Skills you'll gain: Load Balancing, Google Cloud Platform, Network Performance Management, Hybrid Cloud Computing, Proxy Servers, Scalability, TCP/IP, Servers, Cloud Security, Distributed Denial-Of-Service (DDoS) Attacks

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
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      Google Cloud

      Networking in Google Cloud: Load Balancing - 日本語版

      Skills you'll gain: Load Balancing, Hybrid Cloud Computing, Google Cloud Platform, Network Performance Management, Cloud Security, Network Routing, Performance Tuning, Distributed Denial-Of-Service (DDoS) Attacks

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      Master Compliance with MS 365 Copilot: EU Law

      Skills you'll gain: Compliance Management, Microsoft Copilot, Regulation and Legal Compliance, Legal Risk, Compliance Reporting, General Data Protection Regulation (GDPR), Microsoft 365, Audit Working Papers, Process Design, Workflow Management, Business Workflow Analysis, Automation, Prompt Engineering

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Brand Marketing, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      AI for Customer Experience with Chatbots and Analytics

      Skills you'll gain: Customer experience strategy (CX), AI Personalization, Customer Engagement, Predictive Analytics, Personalized Service, ChatGPT, Customer Service, Customer Insights, Loyalty Programs, Self Service Technologies, Data-Driven Decision-Making, Automation, Business Ethics, Artificial Intelligence, Generative AI, Return On Investment

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Analytics: Optimize Performance

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Engineering Management Graduate Certificate

      Skills you'll gain: User Story, Supplier Management, Project Schedules, Sustainability Reporting, Project Closure, Goal Setting, Engineering Management, Financial Analysis, Milestones (Project Management), Financial Statement Analysis, Cost Estimation, Environmental Social And Corporate Governance (ESG), Team Leadership, Agile Project Management, Self-Awareness, Capital Budgeting, Personal Development, Project Risk Management, Cost Management, Growth Mindedness

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • I

      Indian School of Business

      Certificate in Investment Management

      Skills you'll gain: Financial Statement Analysis, Portfolio Management, Financial Statements, Financial Analysis, Income Statement, Financial Trading, Balance Sheet, Investments, Financial Market, Equities, Business Valuation, Return On Investment, Performance Analysis, Financial Modeling, Finance, Risk Management, Cash Flows, Working Capital, Capital Markets, Market Dynamics

      University Certificate · 6 - 12 Months

    • U

      University of Huddersfield

      MSc Management

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Value Chain Management Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • H

      HEC Paris

      Innovation Management and Entrepreneurship University Certificate

      Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Thinking, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Innovation

      University Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Financial Management Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

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    In summary, here are 10 of our most popular brand management courses

    • Networking in Google Cloud: Load Balancing - Français: Google Cloud
    • Networking in Google Cloud: Load Balancing - 日本語版: Google Cloud
    • Master Compliance with MS 365 Copilot: EU Law: Coursera Instructor Network
    • Instagram Optimization: Grow Your Presence: Coursera
    • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
    • Instagram Analytics: Optimize Performance: Coursera
    • Engineering Management Graduate Certificate: University of Colorado Boulder
    • Certificate in Investment Management: Indian School of Business
    • MSc Management: University of Huddersfield
    • Value Chain Management Graduate Certificate: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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