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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Management

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera

      Facebook Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Content Strategy, Online Advertising, Performance Metric, Business Metrics, Scalability, Revenue Management, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Marketing Channel, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • N

      Northeastern University

      Master of Science in Engineering Management

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Facebook

      Skills you'll gain: Facebook, Social Media Content, Content Creation, Social Media Management, Social Media, Content Performance Analysis, Social Media Strategy, Content Strategy, Drive Engagement, Video Production, Photo/Video Production and Technology, Storytelling, Community Development, Workflow Management, Target Audience, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      W

      Whizlabs

      Azure ML: Deploying, Managing, and Experimenting with Models

      Skills you'll gain: MLOps (Machine Learning Operations), Microsoft Azure, Data Management, Cloud Computing, Application Deployment, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Scalability, Machine Learning, Performance Tuning

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Planning: Manage Content Like a Pro

      Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Data Storytelling, Operations Management, Design Thinking, Active Listening, Business Ethics, Data Visualization, Working Capital, Database Management, Environmental Social And Corporate Governance (ESG), Sampling (Statistics), Project Estimation, Financial Statements, Business Analytics, Financial Accounting, Predictive Analytics, Marketing Planning, Big Data, Marketing Management, Emerging Technologies, People Management

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Content Performance Analysis, Content Creation, Branding, Marketing Channel, Live Streaming, Storytelling

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Master of Science in Software Engineering

      Skills you'll gain: Unified Modeling Language, Verification And Validation, Threat Modeling, Enterprise Architecture, Security Management, Secure Coding, Scope Management, Application Security, Financial Statements, Proposal Development, Cash Flows, Object Oriented Design, Requirements Analysis, Software Design, Security Requirements Analysis, Database Design, Software Visualization, Object Oriented Programming (OOP), Business Process Management, Mobile Development

      Earn a degree

      Degree · 1 - 4 Years

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    In summary, here are 10 of our most popular brand management courses

    • Master of Science in Management: University of Illinois at Urbana-Champaign
    • Facebook Optimization: Grow Your Presence: Coursera
    • YouTube Optimization: Grow Your Presence: Coursera
    • Master of Science in Engineering Management: Northeastern University
    • Creating Engaging Content for Facebook: Coursera
    • Azure ML: Deploying, Managing, and Experimenting with Models: Whizlabs
    • Instagram Planning: Manage Content Like a Pro: Coursera
    • Bachelor of Science in Marketing: University of London
    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • MBA Business Analytics: O.P. Jindal Global University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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