• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      SQL Foundations

      Skills you'll gain: Microsoft SQL Servers, SQL, Transact-SQL, Data Transformation, Relational Databases, Data Manipulation, Databases, Database Management, Microsoft Copilot, Generative AI, Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for TikTok

      Skills you'll gain:

      Beginner · Course

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Search Engine Optimization, Content Strategy, Content Performance Analysis, Content Creation, Branding, Marketing Channel, Live Streaming, Growth Strategies, Storytelling, Editing

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Master of Science in Software Engineering

      Skills you'll gain: Unified Modeling Language, Verification And Validation, Threat Modeling, Enterprise Architecture, Security Management, Secure Coding, Scope Management, Application Security, Financial Statements, Proposal Development, Cash Flows, Object Oriented Design, Requirements Analysis, Software Design, Security Requirements Analysis, Database Design, Software Visualization, Object Oriented Programming (OOP), Business Process Management, Mobile Development

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      S

      Simplilearn

      Generative AI Course for Marketing, Sales, and Campaigns

      Skills you'll gain: Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Marketing Automation, Cross Selling, Marketing Strategies, Sales Prospecting, Sales, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Customer experience improvement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Starweaver

      Credit Risk Analysis and Underwriting

      Skills you'll gain: Credit Risk, Lending and Underwriting, Underwriting, Risk Analysis, Risk Management, Business Risk Management, Financial Analysis, Financial Statement Analysis, Corporate Finance, Financial Modeling, Stakeholder Communications, Performance Measurement, Balance Sheet, Cash Flows

      Intermediate · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Data Storytelling, Operations Management, Design Thinking, Data Visualization, Active Listening, Environmental Social And Corporate Governance (ESG), Working Capital, Database Management, Sampling (Statistics), Project Estimation, Financial Statement Analysis, Business Analytics, Global Marketing, Financial Accounting, Predictive Analytics, Big Data, Marketing, Business Economics, Emerging Technologies, People Management

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Web Development Fundamentals

      Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Applications, Event-Driven Programming, Web Development, Front-End Web Development, Responsive Web Design, Javascript, Data Storage, Data Management, UI Components

      Beginner · Course · 1 - 3 Months

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Leading Innovation With Creativity University Certificate

      Skills you'll gain: Innovation, Design Thinking, Active Listening, Organizational Structure, Creativity, Organizational Strategy, Business Modeling, Talent Management, Creative Thinking, Business Strategy, Self-Awareness, Initiative and Leadership, Consumer Behaviour, Strategic Decision-Making, Creative Problem-Solving, User Research, Organizational Effectiveness, Organizational Leadership, Leadership, Ideation

      University Certificate · 6 - 12 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…688689690…693

    In summary, here are 10 of our most popular brand management courses

    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Bachelor of Science in Marketing: University of London
    • SQL Foundations: Microsoft
    • Creating Engaging Content for TikTok: Coursera
    • Creating Engaging Content for YouTube: Coursera
    • Master of Science in Software Engineering: West Virginia University
    • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
    • Credit Risk Analysis and Underwriting: Starweaver
    • MBA Business Analytics: O.P. Jindal Global University
    • Web Development Fundamentals: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok