• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Value Creation Through Innovation

      Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Market Research, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      717 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Negotiation skills: Negotiate and resolve conflict

      Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      773 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      The Social and Technical Context of Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Health Policy, Health Care, Healthcare Industry Knowledge, Health Information Management, Information Technology, Health Care Procedure and Regulation, System Requirements, Interoperability, Electronic Medical Record, Data Literacy, Technology Strategies, Medical Imaging, Emerging Technologies, Information Privacy

      4.3
      Rating, 4.3 out of 5 stars
      ·
      533 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Preventing Chronic Pain: A Human Systems Approach

      Skills you'll gain: Preventative Care, Chronic Diseases, Health Care, Stress Management, Behavioral Health, Personal Development, Physical Therapy, Patient Education and Support, Health Assessment, Resilience, Mindfulness, Systems Thinking, Neurology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      427 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Deep Teaching Solutions

      Accelerate Your Learning with ChatGPT

      Skills you'll gain: Prompt Engineering, Creative Thinking, ChatGPT, Learning Strategies, Cognitive flexibility, Curiosity, Critical Thinking, Lifelong Learning, Generative AI, Image Analysis, Artificial Intelligence, Constructive Feedback, Artificial Neural Networks, Technical Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      492 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      DDHH y democracia: una visión desde América Latina

      Skills you'll gain: Social Justice, Political Sciences, Policy Analysis, Economics, Policy, and Social Studies, Community Organizing, Social Sciences, Public Policies, Governance, Cultural Diversity, International Relations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      492 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Aprendiendo a Aprender

      Skills you'll gain: Lifelong Learning, Teamwork, Time Management, Learning Strategies, Willingness To Learn, Productivity, Creativity, Quick Learning, Self-Motivation, Cognitive flexibility, Neurology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      624 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Reporting extra-financier et stratégie RSE

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Reporting, Compliance Reporting, Annual Reports, Stakeholder Engagement, Stakeholder Communications, Key Performance Indicators (KPIs), Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Stanford University

      Love as a Force for Social Justice

      Skills you'll gain: Compassion, Interpersonal Communications, Social Justice, Communication, Empathy, Relationship Building, Liberal Arts, Social Sciences, Community and Social Work, Collaboration, Cultural Diversity, Creativity, Research, Psychology, Ethical Standards And Conduct, Neurology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      422 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, User Feedback, Business Modeling, User Research, New Product Development, Product Development, Digital Marketing, Innovation, Business Development, Business Strategies, User Experience, Process Validation, Growth Strategies, Business Operations, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      614 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…626364…372

    In summary, here are 10 of our most popular social media marketing courses

    • Introduction to Events Management : Coursera Instructor Network
    • Intro to International Marketing: Yonsei University
    • Value Creation Through Innovation: EIT Digital
    • Negotiation skills: Negotiate and resolve conflict: Macquarie University
    • The Social and Technical Context of Health Informatics: Johns Hopkins University
    • Preventing Chronic Pain: A Human Systems Approach: University of Minnesota
    • Accelerate Your Learning with ChatGPT: Deep Teaching Solutions
    • DDHH y democracia: una visión desde América Latina: Universidad de los Andes
    • Aprendiendo a Aprender: IE Business School
    • Reporting extra-financier et stratégie RSE: ESSEC Business School

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok