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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Marketing Planning, Strategic Marketing, Manufacturing Operations, Marketing Strategy and Techniques, Operational Efficiency, Consumer Behaviour, Competitive Analysis, Marketing, Business Ethics, Marketing Psychology, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Marketing Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      351 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Risk Analysis, Advanced Analytics, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      406 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Google Ads, Online Advertising, Target Audience, Digital Marketing, Digital Advertising, Persona Development, Web Analytics and SEO, Keyword Research, Pay Per Click Advertising, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Social Media Campaigns, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science

      Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Plotly, Machine Learning Algorithms, Plot (Graphics), Knitr

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, SQL, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115K reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Generative AI, Marketing Analytics, Marketing Management, AI Personalization, Marketing Effectiveness, Feature Engineering, MarTech, Law, Regulation, and Compliance, Personally Identifiable Information, Predictive Analytics, Customer Analysis, Data-Driven Decision-Making, Emerging Technologies, Ethical Standards And Conduct, Artificial Intelligence, Data Cleansing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Data Analytics Capstone: Complete a Case Study

      Skills you'll gain: Interviewing Skills, Data Analysis, Data Processing, Analytical Skills, Artificial Intelligence, Recruitment, Data-Driven Decision-Making, Data Storytelling, Project Documentation, Presentations, Portfolio Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Applied Machine Learning, Data Presentation, Scalability, Data Mining, Data Processing, Statistical Analysis, Data Management, NoSQL, Database Management Systems, Network Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Business and Marketing Strategies: University of London
    • Marketing Strategy: Illinois Tech
    • AI Applications in Marketing and Finance: University of Pennsylvania
    • Marketing Digital: Universidade de São Paulo
    • Sports Marketing: Northwestern University
    • Attract and Engage Customers with Digital Marketing: Google
    • Google Marketing Digital e E-Commerce: Google
    • Data Science: Johns Hopkins University
    • Foundations: Data, Data, Everywhere: Google
    • Generative AI's Applications in Marketing Analytics: Edureka

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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