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    • Viral Marketing

    Viral Marketing Courses Online

    Master viral marketing strategies for increasing brand awareness. Learn to create content that engages audiences and encourages sharing.

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    Explore the Viral Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      N

      National Academy of Sports Medicine

      Making Sense of Supplements

      Skills you'll gain: Nutrition and Diet, Nutrition Education, Regulatory Compliance, Clinical Nutrition, Medical Science and Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Keller Williams

      Sales Fundamentals

      Skills you'll gain: Lead Generation, Value Propositions, Sales Process, Sales Management, Branding, Social Media Content, Property Management, Customer Relationship Management, Communication, Real Estate, Customer experience strategy (CX), Relationship Building, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      228 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI: Impact on Business and Society

      Skills you'll gain: Consumer Behaviour, Business Risk Management, Business Operations, Generative AI, Business Ethics, Social Studies, Global Marketing, Data Ethics, Environmental Issue, Public Safety and National Security, Governance, Cultural Diversity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      بناء خطة التسويق |Building a Marketing Plan ‎

      Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Marketing, Marketing Management, Business Marketing, Market Analysis, Competitive Analysis, Performance Measurement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fase final de Marketing en redes sociales de Meta

      Skills you'll gain: Social Media Campaigns, Facebook, Social Media Marketing, Presentations, Social Media, Marketing Analytics, Project Closure, Digital Marketing, Project Implementation, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Final Project

      Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Software Sales

      Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Public Speaking with Canva

      Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Multimedia

      4.4
      Rating, 4.4 out of 5 stars
      ·
      134 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IE Business School

      Critical Perspectives on Management

      Skills you'll gain: Innovation, Business Management, Performance Management, Management Accounting, Industrial and Organizational Psychology, Governance, Finance, Organizational Effectiveness, Corporate Strategy, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics, Storytelling, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      311 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Entrepreneurship

      Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Market Research, Presentations, Growth Strategies, Financial Modeling, Fundraising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      287 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Master The Art of Digital Marketing with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Aesthetics, Design Elements And Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    1…585960…166

    In summary, here are 10 of our most popular viral marketing courses

    • Making Sense of Supplements: National Academy of Sports Medicine
    • Sales Fundamentals: Keller Williams
    • Gestión de Marca: Tecnológico de Monterrey
    • Generative AI: Impact on Business and Society: University of Michigan
    • بناء خطة التسويق |Building a Marketing Plan ‎: Alfaisal University | KLD
    • Fase final de Marketing en redes sociales de Meta: Meta
    • Business English: Final Project: Arizona State University
    • Software Sales: Coursera Instructor Network
    • Public Speaking with Canva: Coursera Project Network
    • Critical Perspectives on Management: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Viral Marketing

    Viral marketing refers to a marketing strategy that aims to promote a product, service, or brand by creating and distributing content that spreads rapidly and organically through online platforms and social media networks. The goal is to generate high levels of visibility and engagement by leveraging the power of social sharing and word-of-mouth marketing. Viral marketing campaigns often rely on creative, entertaining, or controversial content that encourages users to share it with their networks, resulting in exponential reach and brand exposure.‎

    To excel in viral marketing, you need to develop the following skills:

    • Content Creation: Ability to create compelling, shareable content in various formats such as videos, infographics, memes, or interactive experiences.
    • Social Media Marketing: Proficiency in leveraging social media platforms to maximize reach, engagement, and virality of marketing campaigns.
    • Copywriting and Messaging: Skills in crafting persuasive and engaging copy that resonates with the target audience and prompts them to share.
    • Trend Spotting: Aptitude for identifying emerging trends, cultural references, or popular topics that can be incorporated into marketing campaigns for increased virality.
    • Analytics and Tracking: Knowledge of marketing analytics tools to track and measure the performance of viral campaigns, including reach, engagement, and conversion rates.
    • Consumer Psychology: Understanding of human behavior and motivation to create content that elicits emotional responses and encourages sharing.
    • Influencer Marketing: Familiarity with influencer marketing strategies and the ability to collaborate with influencers to amplify the reach of viral campaigns.
    • Viral Campaign Optimization: Skills in analyzing campaign data, identifying areas for improvement, and optimizing content and distribution strategies to enhance virality.
    • Branding and Positioning: Ability to align viral marketing efforts with brand values, messaging, and positioning to ensure consistency and brand recognition.
    • Communication and Collaboration: Effective communication skills to work with cross-functional teams, agencies, or influencers involved in viral marketing campaigns.‎

    With viral marketing skills, you can pursue various job opportunities, including:

    • Digital Marketing Specialist
    • Social Media Manager
    • Content Marketer
    • Brand Strategist
    • Influencer Marketing Manager
    • Digital Advertising Specialist
    • Growth Hacker
    • Public Relations Specialist
    • Campaign Manager
    • Social Media Analyst

    These roles involve developing and executing viral marketing campaigns, managing social media channels, creating engaging content, analyzing campaign performance, and driving brand awareness and customer engagement.‎

    Viral marketing is well-suited for individuals who possess the following qualities:

    • Creativity: Ability to think outside the box and come up with innovative and shareable ideas for marketing campaigns.
    • Digital Natives: Familiarity with social media platforms, online trends, and the ability to navigate digital environments with ease.
    • Analytical Thinkers: Aptitude for analyzing campaign data, identifying patterns, and optimizing strategies for maximum virality.
    • Excellent Communication Skills: Ability to convey messages effectively, create engaging content, and collaborate with teams and influencers.
    • Trend Spotters: Keen eye for identifying emerging trends, cultural references, or viral content opportunities relevant to the target audience.
    • Quick Learners: Willingness to adapt to changing digital landscapes, new social media platforms, and evolving consumer behaviors.
    • Adaptability: Ability to respond to viral content opportunities swiftly, adjust strategies, and capitalize on emerging trends.
    • Brand Awareness: Understanding of brand values, messaging, and positioning to ensure viral campaigns align with the brand's identity.
    • Passion for Consumer Behavior: Curiosity about human psychology, social dynamics, and what motivates people to engage and share content.
    • Resilience: Ability to handle both positive and negative reactions to viral campaigns and adapt strategies accordingly.‎

    Several topics are related to viral marketing that you can study to enhance your skills and knowledge, including:

    • Content Marketing
    • Social Media Marketing
    • Digital Advertising
    • Influencer Marketing
    • Branding and Positioning
    • Consumer Behavior
    • Storytelling and Narrative Techniques
    • Trend Analysis and Prediction
    • Viral Campaign Case Studies
    • Data Analytics and Tracking

    Exploring these topics through online courses, certifications, case studies, and practical exercises will provide you with insights and strategies to create and implement effective viral marketing campaigns, maximize reach and engagement, and leverage the power of social sharing to drive brand awareness and growth.‎

    Online Viral Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Viral Marketing skills. Choose from a wide range of Viral Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Viral Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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