• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Survey Data Collection and Analytics

      Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Research Methodologies, Data Collection, Statistical Analysis, Statistical Software, Interviewing Skills, Data Integration, Data Ethics, Research Design, Stata, R Programming, Data Quality, Statistical Modeling, Qualitative Research, Descriptive Statistics, Statistical Programming, Data Cleansing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Market Opportunities, Business Economics, International Relations, Tax, Global Marketing, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, Supply And Demand, Analysis, Financial Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Fundamentals of Machine Learning for Healthcare

      Skills you'll gain: Healthcare Ethics, Data Ethics, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Artificial Neural Networks, Healthcare Industry Knowledge, Health Care, Health Technology, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Supervised Learning, Health Informatics, Deep Learning, Data Processing, Image Analysis, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      561 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Branding, Advertising, Media Planning, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Project Network

      Power BI for Beginners: Interactive Dashboard Fundamentals

      Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Pennsylvania

      Social Impact Strategy: Tools for Entrepreneurs and Innovators

      Skills you'll gain: Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Project Design, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Introduction to Finance: The Basics

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Analysis, Finance, Cash Flows, Balance Sheet, Income Statement, Accounting, Investment Management, Return On Investment, Corporate Finance, Financial Management, Organizational Structure, Business, Business Management, Financial Forecasting

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      475 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EC-Council

      Cybersecurity Attack and Defense Fundamentals

      Skills you'll gain: Penetration Testing, Network Security, Mobile Security, Cloud Security, Public Key Infrastructure, Vulnerability Assessments, Cryptography, Security Controls, Threat Detection, Cybersecurity, Authorization (Computing), Security Awareness, Encryption, Malware Protection, Identity and Access Management, Wireless Networks, Data Security, Intrusion Detection and Prevention, Computer Security Awareness Training, Cyber Threat Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      721 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business

      Skills you'll gain: Global Marketing, Intellectual Property, Supply Chain, Business Ethics, International Finance, Risk Analysis, Supply Chain Management, Transportation Management, Business Risk Management, Economic Development, Strategic Sourcing, Target Market, Financial Market, Logistics, Market Opportunities, Economics, International Relations, Organizational Structure, Competitive Analysis, Marketing Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      447 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Fundamentals learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…565758…286

    In summary, here are 10 of our most popular marketing fundamentals courses

    • Survey Data Collection and Analytics: University of Michigan
    • Globalization, Economic Growth and Stability: IE Business School
    • Fundamentals of Machine Learning for Healthcare: Stanford University
    • Fundamentos del marketing mix: IE Business School
    • Introduction to Events Management : Coursera Instructor Network
    • Power BI for Beginners: Interactive Dashboard Fundamentals: Coursera Project Network
    • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
    • Introduction to Finance: The Basics: University of Illinois Urbana-Champaign
    • Introduction to Market Research: Coursera Instructor Network
    • Cybersecurity Attack and Defense Fundamentals: EC-Council

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok