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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Y

      Yale University

      Narrative Economics

      Skills you'll gain: Behavioral Economics, Storytelling, Data Storytelling, Economics, Economic Development, Financial Forecasting, Socioeconomics, Forecasting, Social Studies, Consumer Behaviour, Analysis, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      764 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Advanced Statistics for Data Science

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, R Programming, Biostatistics, Data Science, Probability Distribution, Mathematical Modeling, Data Analysis, Applied Mathematics, Predictive Modeling, Sample Size Determination

      4.4
      Rating, 4.4 out of 5 stars
      ·
      762 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Icahn School of Medicine at Mount Sinai

      Systems Biology and Biotechnology

      Skills you'll gain: Matlab, Bioinformatics, Quantitative Research, Unsupervised Learning, Data Synthesis, Mathematical Modeling, Molecular Biology, Data Analysis, Pharmacology, Science and Research, Network Analysis, Analytical Skills, Scientific Methods, Differential Equations, Computational Logic, Experimentation, Biochemistry, Laboratory Experience, Analysis, Biology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      975 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Introduction to Clinical Data

      Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Medical Records, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Collection, Data Manipulation, Text Mining, Health Disparities, Data Processing, Medical Imaging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      435 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Basics

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Financial Analysis, Market Liquidity, Financial Market, Market Data, Market Dynamics, Market Analysis, Cash Flows, Equities, Order Management, Portfolio Management, Risk Analysis

      4
      Rating, 4 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Computational Social Science

      Skills you'll gain: Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Big Data, Systems Thinking, Data Science, Research Methodologies, Machine Learning, Data Collection, Computational Thinking, Economics, Policy, and Social Studies, Graph Theory, Agentic systems

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Charts and Dashboards Using Microsoft Excel

      Skills you'll gain: Dashboard, Microsoft Excel, Microsoft 365, Spreadsheet Software, Data Visualization, Trend Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      933 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • T

      The University of Sydney

      Design-Led Strategy: Design thinking for business strategy and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, User Feedback, Product Testing, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Exploring ​and ​Preparing ​your ​Data with BigQuery

      Skills you'll gain: Data Transformation, Big Data, Data Cleansing, Cloud Infrastructure, Google Cloud Platform, Data Analysis, Data Warehousing, SQL, Data Pipelines, Data Visualization Software, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Decision-Making and Scenarios

      Skills you'll gain: Financial Statements, Financial Modeling, Strategic Decision-Making, Decision Making, Data-Driven Decision-Making, Business Analytics, Financial Forecasting, Capital Budgeting, Financial Analysis, Return On Investment, Risk Analysis, Cash Flows, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Decisions, Decisions: Dashboards and Reports

      Skills you'll gain: Dashboard, Business Intelligence, Business Reporting, Data Storytelling, Data Presentation, Data Visualization Software, Scalability, Performance Tuning, Interviewing Skills, Stakeholder Communications, Project Scoping, Performance Analysis, Performance Improvement, Presentations, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Advanced · Course · 1 - 3 Months

    Customer Analytics learners also search

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    1…525354…310

    In summary, here are 10 of our most popular customer analytics courses

    • Narrative Economics: Yale University
    • Advanced Statistics for Data Science: Johns Hopkins University
    • Systems Biology and Biotechnology: Icahn School of Medicine at Mount Sinai
    • Introduction to Clinical Data: Stanford University
    • Trading Basics: Indian School of Business
    • Computational Social Science: University of California, Davis
    • Create Charts and Dashboards Using Microsoft Excel: Coursera Project Network
    • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
    • Marketing Gerencial: Universidad de Chile
    • Exploring ​and ​Preparing ​your ​Data with BigQuery: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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