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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics

      Skills you'll gain: Machine Learning Algorithms, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Analytics, SQL, Supervised Learning, Analytical Skills, Pivot Tables And Charts

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      564 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Operations Management: Organization and Analysis

      Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Process Design, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Data & Finance for the future

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      451 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Inferential Statistical Analysis with Python

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Probability & Statistics, Statistical Analysis, Data Analysis, Jupyter, Python Programming, Matplotlib, NumPy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      919 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Expressway to Data Science: Essential Math

      Skills you'll gain: Linear Algebra, Integral Calculus, Algebra, Numerical Analysis, Calculus, Graphing, Applied Mathematics, Data Science, Mathematical Theory & Analysis, Data Analysis, Statistical Methods, Derivatives

      4.5
      Rating, 4.5 out of 5 stars
      ·
      440 reviews

      Intermediate · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Sales Management, Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      966 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI For Medical Treatment

      Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Treatment Planning, Data Analysis, Precision Medicine, Applied Machine Learning, Patient Treatment, Machine Learning Methods, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Predictive Modeling, Medical Science and Research, Text Mining, Health Informatics, Large Language Modeling, Medical Terminology, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      524 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Data Analysis Using Python

      Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Manipulation, Scatter Plots, NumPy, Data Transformation, Jupyter, Data Validation, Data Import/Export, Histogram, Data Structures, Programming Principles, Scripting Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      417 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      ETL and Data Pipelines with Shell, Airflow and Kafka

      Skills you'll gain: Extract, Transform, Load, Apache Airflow, Data Pipelines, Apache Kafka, Data Warehousing, Data Transformation, Data Migration, Web Scraping, Data Integration, Shell Script, Data Processing, Real Time Data, Data Cleansing, Big Data, Performance Tuning, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      413 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      The Cycle: Management of Successful Arts and Cultural Organizations

      Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Business Strategies, Growth Strategies, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      726 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    Customer Analytics learners also search

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    1…515253…310

    In summary, here are 10 of our most popular customer analytics courses

    • Accounting Data Analytics: University of Illinois Urbana-Champaign
    • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
    • Data & Finance for the future: Fundação Instituto de Administração
    • Survey analysis to Gain Marketing Insights: Emory University
    • Inferential Statistical Analysis with Python: University of Michigan
    • Expressway to Data Science: Essential Math: University of Colorado Boulder
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • AI For Medical Treatment: DeepLearning.AI
    • Data Analysis Using Python: University of Pennsylvania
    • ETL and Data Pipelines with Shell, Airflow and Kafka: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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