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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Power Tools for Data Analysis

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization Software, Data Modeling, Microsoft Excel, Interactive Data Visualization, Pivot Tables And Charts, Data Transformation, Dashboard, Data Manipulation, Data Analysis Software, Microsoft Power Platform, Data Import/Export, Data Cleansing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google データアナリティクス

      Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Visualization, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Data Visualization Software, Data Validation, Dashboard, Ggplot2, Interviewing Skills, Data Access, Spreadsheet Software, Data Analysis, Tableau Software, Data Synthesis, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      610 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Relational Databases (RDBMS)

      Skills you'll gain: Database Design, MySQL, IBM DB2, Relational Databases, Databases, Database Management Systems, PostgreSQL, Data Management, Database Architecture and Administration, SQL, Data Integrity, Data Modeling, Data Manipulation, Command-Line Interface

      4.6
      Rating, 4.6 out of 5 stars
      ·
      705 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create Desktop and Mobile-friendly Web Pages.

      Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics Essentials

      Skills you'll gain: Supply Chain, Supply Chain Management, Supplier Performance Management, Analytics, Business Analytics, Data Analysis, Competitive Analysis, Job Analysis, Inventory and Warehousing, Demand Planning, Data-Driven Decision-Making, Logistics, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Importance of Listening

      Skills you'll gain: Real Time Data, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Analytics, Content Strategy, Text Mining, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Design Digital Course Collateral

      Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Data Science Ethics

      Skills you'll gain: Data Ethics, Data Sharing, Information Privacy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Intellectual Property, Data Analysis, Social Sciences, Sampling (Statistics), Data-Driven Decision-Making, Diversity Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Cloudera

      Modern Big Data Analysis with SQL

      Skills you'll gain: Database Design, SQL, Apache Hive, Relational Databases, Databases, Database Management, Big Data, Database Systems, MySQL, Data Management, Query Languages, Amazon S3, Apache Hadoop, Data Storage, Operational Databases, Cloud Storage, Performance Tuning, PostgreSQL, Data Manipulation, Virtual Machines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Visual Analytics with Tableau

      Skills you'll gain: Data Mapping, Data Visualization Software, Tableau Software, Graphing, Histogram, Scatter Plots, Tree Maps, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Presentation, Geospatial Mapping, Heat Maps, Pivot Tables And Charts, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Practical Data Science with MATLAB

      Skills you'll gain: Data Storytelling, Feature Engineering, Data Visualization, Supervised Learning, Dimensionality Reduction, Data Integration, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Technical Communication, Data Analysis, Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Processing, Descriptive Statistics, Data Cleansing, Predictive Modeling, Data Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Excel Power Tools for Data Analysis: Macquarie University
    • Google データアナリティクス: Google
    • Introduction to Relational Databases (RDBMS): IBM
    • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera Project Network
    • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
    • The Importance of Listening: Northwestern University
    • Use Canva to Design Digital Course Collateral: Coursera Project Network
    • Data Science Ethics: University of Michigan
    • Modern Big Data Analysis with SQL: Cloudera
    • Visual Analytics with Tableau: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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