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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Managing Data Analysis

      Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Presentation, Data Management, Management Training And Development, Technical Communication, Team Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Algorithms for DNA Sequencing

      Skills you'll gain: Bioinformatics, Molecular Biology, Computational Thinking, Data Structures, Python Programming, Data Analysis, Algorithms, Life Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      924 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Brand Awareness, Marketing, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Psychology, Market Dynamics, Supply Chain Planning, Retail Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in People Management

      Skills you'll gain: HR Tech, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Predictive Analytics, Blockchain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      261 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Proposal: Initiating Research

      Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      921 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Accounting

      Skills you'll gain: Internal Controls, Data Visualization, Robotic Process Automation, Accounting and Finance Software, Auditing, Internal Auditing, Alteryx, Financial Auditing, Accounting, Business Process Automation, Analytics, Automation, Text Mining, R Programming, Blockchain, Natural Language Processing, Process Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Geneva

      Precision Medicine

      Skills you'll gain: Precision Medicine, Medical Science and Research, Healthcare Ethics, Pharmacology, Health Informatics, Bioinformatics, Clinical Research, Primary Care, Health Care, Oncology, Molecular Biology, Patient Education And Counseling, Data Analysis, Environmental Science, Risk Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      381 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Marketing Planning, Strategic Marketing, Manufacturing Operations, Marketing Strategy and Techniques, Operational Efficiency, Consumer Behaviour, Competitive Analysis, Marketing, Business Ethics, Marketing Psychology, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Marketing Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      354 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategy Formulation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Market Analysis, Global Marketing, Value Propositions, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Programación en Python

      Skills you'll gain: Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Computer Programming, Algorithms, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      194 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Machine Learning With Big Data

      Skills you'll gain: Exploratory Data Analysis, Apache Spark, Big Data, Regression Analysis, Data Mining, Applied Machine Learning, Statistical Analysis, Machine Learning, Data Analysis, Unsupervised Learning, Data Transformation, Predictive Modeling, Data Cleansing, Supervised Learning, Decision Tree Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Mixed · Course · 1 - 3 Months

    • F

      Fractal Analytics

      Behavior Architecture - Understanding Human Behavior

      Skills you'll gain: Behavioral Economics, Human Development, Learning Theory, Psychology, Social Sciences, Qualitative Research, Research Methodologies, Interpersonal Communications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer analytics courses

    • Managing Data Analysis: Johns Hopkins University
    • Algorithms for DNA Sequencing: Johns Hopkins University
    • Implementación del Marketing Mix: IE Business School
    • AI Applications in People Management : University of Pennsylvania
    • Research Proposal: Initiating Research: University of California, Davis
    • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
    • Precision Medicine: University of Geneva
    • Business and Marketing Strategies: University of London
    • Strategy Formulation: Copenhagen Business School
    • Programación en Python: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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