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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      Skills you'll gain: Competitive Analysis, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, Market Analysis, Strategic Marketing, Risk Analysis, Innovation, Product Development, Medical Equipment and Technology, Healthcare Industry Knowledge, Health Policy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      761 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      B2B Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Machine Learning in Sports Analytics

      Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Statistical Machine Learning, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Machine Learning, Data Analysis, Random Forest Algorithm

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Marketing and Sales

      Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Business Communication, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Marketing, Employee Surveys, Public Speaking, Communication Strategies, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      683 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Consolidando empresas: Estrutura jurídica e financeira

      Skills you'll gain: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws

      4.6
      Rating, 4.6 out of 5 stars
      ·
      477 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Fundamentals of Global Energy Business

      Skills you'll gain: Energy and Utilities, Strategic Thinking, Global Marketing, Market Analysis, Business Economics, Supply And Demand, Stakeholder Engagement, Political Sciences, Policy Analysis, Environment and Resource Management, Natural Resource Management, Emerging Technologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      499 reviews

      Mixed · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      A prática da gestão de clubes e federações esportivas

      Skills you'll gain: Media Relations, Marketing Management, Business Management, Financial Management, Business Strategy, Event Management, Organizational Structure, Strategic Marketing, Market Share, Budget Management, Advertising Sales, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      274 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Beginner · Course · 1 - 3 Months

    • N

      National Taiwan University

      大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Financial Data, Marketing Analytics, Business Strategy, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Market Research, Competitive Analysis, Real Time Data, Retail Store Operations, Brand Management, Banking, Consumer Behaviour, Financial Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      402 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      162 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Brand Management, Innovation, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      860 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Business Foundations Capstone

      Skills you'll gain: Marketing Planning, Peer Review, Analysis, Business Planning, Business Analysis, Product Development, Entrepreneurship, Feasibility Studies, Strategic Thinking, New Business Development, Marketing Strategies, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      382 reviews

      Mixed · Course · 1 - 3 Months

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    1…434445…172

    In summary, here are 10 of our most popular sports marketing courses

    • Pharmaceutical and Medical Device Innovations: University of Minnesota
    • B2B Marketing: Simplilearn
    • Introduction to Machine Learning in Sports Analytics: University of Michigan
    • Business English: Marketing and Sales: Arizona State University
    • Consolidando empresas: Estrutura jurídica e financeira: Universidade de São Paulo
    • Fundamentals of Global Energy Business: University of Colorado System
    • A prática da gestão de clubes e federações esportivas : Fundação Instituto de Administração
    • Digital Marketing Capstone: University of Illinois Urbana-Champaign
    • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
    • Relationship Management and Business Development : Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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