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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, MarTech, Data Ethics, Customer experience improvement, Artificial Intelligence, Customer Insights, Personalized Service, Customer Data Management, Automation, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analyst Capstone Project

      Skills you'll gain: Dashboard, Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Cleansing, IBM Cognos Analytics, Data Manipulation, Data Collection, Data Presentation, Data Analysis, Web Scraping, Data Storytelling, Box Plots, Pandas (Python Package), Scatter Plots, Histogram

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Advanced · Course · 1 - 3 Months

    • T

      The State University of New York

      Practical Time Series Analysis

      Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Regression Analysis, Descriptive Statistics, Statistical Inference, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Salesforce Sales Development Representative

      Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Emotional Intelligence, Professional Development, Interviewing Skills, Communication

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      555 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Analysis - Skills for Success

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Forecasting, Financial Accounting, Variance Analysis, Financial Analysis, Income Statement, Balance Sheet, Performance Measurement, Management Accounting, Return On Investment, Revenue Forecasting, Cash Flow Forecasting, Financial Management, Cost Management, Financial Data, Budgeting, Finance, Accounting, Business Valuation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      422 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Finding Hidden Messages in DNA (Bioinformatics I)

      Skills you'll gain: Bioinformatics, Molecular Biology, Data Analysis, Computational Thinking, Biochemistry, Biology, Life Sciences, Algorithms, Probability & Statistics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1K reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Estadística y probabilidad

      Skills you'll gain: Descriptive Statistics, Correlation Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Probability, Regression Analysis, Probability Distribution, Data Presentation, Statistical Visualization, Histogram, Sampling (Statistics)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      407 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      Tally Education and Distribution Services Private Limited

      Payroll & HR Management

      Skills you'll gain: Payroll, Payroll Systems, Payroll Administration, Payroll Processing, Payroll Reporting, Income Tax, Human Resources Software, Compensation Management, Tax Compliance, Tax Laws

      4.3
      Rating, 4.3 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IIMA - IIM Ahmedabad

      Pre-MBA Statistics

      Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Inference, Estimation, Statistical Analysis, Descriptive Statistics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      281 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • What Can AI Do for Marketing?: Emory University
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • IBM Data Analyst Capstone Project: IBM
    • Practical Time Series Analysis: The State University of New York
    • Salesforce Sales Development Representative: Salesforce
    • Financial Analysis - Skills for Success: University of Illinois Urbana-Champaign
    • Finding Hidden Messages in DNA (Bioinformatics I): University of California San Diego
    • Content Creation With Generative AI: Coursera Instructor Network
    • Estadística y probabilidad: Universidad Nacional Autónoma de México
    • Microsoft UX Design: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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