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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: New
      New
      C

      Coursera

      Mapping the Mission: User Personas & Journey Design in Figma

      Skills you'll gain: Persona (User Experience), Figma (Design Software), User Research, User Experience Design, User Centered Design, UI/UX Strategy, User Flows, Collaborative Software, Customer Insights

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Financial Leadership in Hospitality

      Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Budget Management, Vendor Relationship Management, Performance Measurement, Budgeting, Financial Analysis, Financial Forecasting, Variance Analysis, Forecasting, Financial Management, Operating Budget, Corporate Sustainability, Business Process

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Stay Ahead of the AI Curve

      Skills you'll gain: Artificial Intelligence, Workforce Development, Strategic Thinking, Digital Transformation, Innovation, Generative AI, Emerging Technologies, Business Solutions, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Employee Engagement: Driving Real-Time Insights

      Skills you'll gain: Employee Engagement, Drive Engagement, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Data Ethics, Real Time Data, Human Resources, User Feedback, Communication Strategies, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Design Prompts for Everyday Work Tasks

      Skills you'll gain: Prompt Engineering, Brainstorming, Timelines, Taking Meeting Minutes, Concision, Generative AI, Productivity Software, Business Writing, Artificial Intelligence, Document Management, Project Schedules, Text Mining

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Strategic Leadership in Hospitality

      Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Hospitality Management, Cost Control, Hospitality, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Financial Analysis, Innovation, Hotels and Accommodations

      4.4
      Rating, 4.4 out of 5 stars
      ·
      89 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Case Western Reserve University

      Practical Geospatial Geostatistical Modeling

      Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Box Plots, Statistical Methods, Statistical Modeling, R Programming, Plot (Graphics), Statistical Analysis, Rmarkdown, Probability & Statistics, Data Cleansing, Data Analysis, Regression Analysis, Correlation Analysis, Data Validation

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Biostatistics in Public Health

      Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Inference, Data Literacy, Probability Distribution, Scientific Methods, Data Analysis, Public Health, Probability & Statistics, Advanced Analytics, Statistical Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Master of Science in Data Science

      Skills you'll gain: Object Oriented Design, User Story, SQL, Systems Engineering, Real-Time Operating Systems, New Product Development, Field-Programmable Gate Array (FPGA), Failure Analysis, Delegation Skills, Unsupervised Learning, Sampling (Statistics), Diversity Equity and Inclusion Initiatives, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Goal Setting, Proposal Writing, Generative AI

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning Foundations: A Case Study Approach

      Skills you'll gain: Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Artificial Intelligence, Deep Learning, Classification And Regression Tree (CART), Computer Vision, Application Development, Predictive Modeling, Natural Language Processing, Text Mining, Data Mining, Information Architecture

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Gamification

      Skills you'll gain: Game Design, Solution Design, Design Thinking, Human Centered Design, Drive Engagement, Industrial and Organizational Psychology, Employee Engagement, Organizational Development, Behavioral Economics, Emerging Technologies, Risk Analysis, Customer Engagement, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Data Analysis Using Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Manipulation, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
    Economic Policy
    Business Statistics
    Business English
    1…414243…310

    In summary, here are 10 of our most popular customer analytics courses

    • Mapping the Mission: User Personas & Journey Design in Figma: Coursera
    • Financial Leadership in Hospitality: Starweaver
    • Stay Ahead of the AI Curve: Google
    • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera Instructor Network
    • Design Prompts for Everyday Work Tasks: Google
    • Strategic Leadership in Hospitality: Starweaver
    • Practical Geospatial Geostatistical Modeling: Case Western Reserve University
    • Biostatistics in Public Health: Johns Hopkins University
    • Master of Science in Data Science: University of Colorado Boulder
    • Machine Learning Foundations: A Case Study Approach: University of Washington

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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