What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

University of Illinois Urbana-Champaign
Travail d'équipe et créativité
Skills you'll gain: Creativity, Creative Thinking, Teamwork, Ideation, Presentations, Team Building, Innovation, Collaboration, Open Mindset, Professional Development, Public Speaking, Communication, Influencing, Decision Making, Critical Thinking
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Board Infinity
Crafting User Interface - End to End Web Development
Skills you'll gain: Responsive Web Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, HTML and CSS, Javascript, Front-End Web Development, Web Design, React.js, Bootstrap (Front-End Framework), Web Development, Semantic Web, Web Content Accessibility Guidelines
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises
Skills you'll gain: Facebook, Marketing Strategies, Social Media Marketing, Social Media, Marketing, Target Audience, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours
Coursera Instructor Network
Ace the Computer Science Interview: Strategies for Success
Skills you'll gain: Verbal Communication Skills, Communication, Critical Thinking, Problem Solving, Composure, Computer Programming, Computer Science, Planning, Complex Problem Solving, Algorithms, Data Structures, Stress Management, Adaptability
Beginner · Course · 1 - 4 Weeks
Status: New
Universidades Anáhuac
Métodos de casos para decisiones estratégicas
Skills you'll gain: Critical Thinking, Decision Making, Research, Problem Solving, Complex Problem Solving, Strategic Decision-Making, Communication, Analytical Skills, Analysis, Collaboration, Team Oriented
Beginner · Course · 1 - 3 Months
Coursera Project Network
Optimiza tu cuenta de negocio en Instagram
Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Créer du contenu marketing pour LinkedIn avec Visme
Skills you'll gain: Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content
Beginner · Guided Project · Less Than 2 Hours
University of Cape Town
Curso con proyecto final: Comienza tu futuro en fintech
Skills you'll gain: Business Modeling, Peer Review, FinTech, Presentations, Entrepreneurship, Business Planning, Business Strategies, Financial Regulations, Business Analysis, Regulatory Requirements, New Product Development, Competitive Analysis, Customer Analysis, Market Opportunities, Value Propositions, Market Research
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Duke University
Data Visualization and Modeling in Python
Skills you'll gain: Matplotlib, Predictive Modeling, Pandas (Python Package), Data Visualization Software, Visualization (Computer Graphics), Regression Analysis, Data Analysis, Data Cleansing, Data Science, Machine Learning Algorithms, Statistical Inference, Probability & Statistics, Python Programming
Intermediate · Course · 1 - 4 Weeks
Coursera Instructor Network
Introduction to Wholesaling
Skills you'll gain: Wholesaling, Target Market, Sales Management, Business Strategies, B2B Sales, Business Development, Sales Strategy, Business Operations, Business Planning, Operations Management, Business, Business Modeling, Logistics Management, Inventory Management System
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Remplir les commandes sur Facebook
Skills you'll gain: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Shipping and Receiving, Company, Product, and Service Knowledge
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Créer des groupes sur Facebook
Skills you'll gain: Facebook, Community Development, Community Organizing, Content Management
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

Travail d'équipe et créativité : University of Illinois Urbana-Champaign
Crafting User Interface - End to End Web Development: Board Infinity
Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises: Coursera Project Network
Ace the Computer Science Interview: Strategies for Success: Coursera Instructor Network
Métodos de casos para decisiones estratégicas: Universidades Anáhuac
Optimiza tu cuenta de negocio en Instagram: Coursera Project Network
Créer du contenu marketing pour LinkedIn avec Visme: Coursera Project Network
Curso con proyecto final: Comienza tu futuro en fintech: University of Cape Town
Data Visualization and Modeling in Python: Duke University
Introduction to Wholesaling: Coursera Instructor Network

Social Media Marketing Courses