What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: New
Status: Free Trial
Indian Institute of Technology Guwahati
Designing User Interfaces and User Interactions
Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Commencer avec Facebook Analytics
Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises
Skills you'll gain: Facebook, Marketing Strategies, Social Media Marketing, Social Media, Marketing, Target Audience, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Board Infinity
Crafting User Interface - End to End Web Development
Skills you'll gain: Responsive Web Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, HTML and CSS, Javascript, Front-End Web Development, Web Design, React.js, Bootstrap (Front-End Framework), Web Development, Semantic Web, Web Content Accessibility Guidelines
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Comment utiliser le marketing d'influence pour developper votre entreprise Instagram
Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Social Media Marketing, Social Media, Influencing, Target Audience, Stakeholder Communications, Prospecting and Qualification
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Travail d'équipe et créativité
Skills you'll gain: Creativity, Creative Thinking, Teamwork, Ideation, Presentations, Team Building, Innovation, Collaboration, Open Mindset, Professional Development, Public Speaking, Communication, Influencing, Decision Making, Critical Thinking
Beginner · Course · 1 - 3 Months
Status: Free Trial
HubSpot Academy
Informes de ventas con HubSpot
Skills you'll gain: HubSpot CRM, Data Visualization, Lead Generation, Sales Strategy, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Acquisition Management, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Créer du contenu marketing pour LinkedIn avec Visme
Skills you'll gain: Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content
Beginner · Guided Project · Less Than 2 Hours
Coursera Instructor Network
Ace the Computer Science Interview: Strategies for Success
Skills you'll gain: Verbal Communication Skills, Communication, Critical Thinking, Problem Solving, Composure, Computer Programming, Computer Science, Planning, Complex Problem Solving, Algorithms, Data Structures, Stress Management, Adaptability
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Optimiza tu cuenta de negocio en Instagram
Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Status: New
Universidades Anáhuac
Métodos de casos para decisiones estratégicas
Skills you'll gain: Critical Thinking, Decision Making, Research, Problem Solving, Complex Problem Solving, Strategic Decision-Making, Communication, Analytical Skills, Analysis, Collaboration, Team Oriented
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Créer des groupes sur Facebook
Skills you'll gain: Facebook, Community Development, Community Organizing, Content Management
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

Designing User Interfaces and User Interactions: Indian Institute of Technology Guwahati
Commencer avec Facebook Analytics: Coursera Project Network
Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises: Coursera Project Network
Crafting User Interface - End to End Web Development: Board Infinity
Comment utiliser le marketing d'influence pour developper votre entreprise Instagram: Coursera Project Network
Travail d'équipe et créativité : University of Illinois Urbana-Champaign
Informes de ventas con HubSpot: HubSpot Academy
Créer du contenu marketing pour LinkedIn avec Visme: Coursera Project Network
Ace the Computer Science Interview: Strategies for Success: Coursera Instructor Network
Optimiza tu cuenta de negocio en Instagram: Coursera Project Network

Social Media Marketing Courses