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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Gestión y Políticas en Salud Pública

      Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Descriptive Analytics, Business Analytics, Biostatistics, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Descriptive Statistics, Health Equity, Assertiveness, Statistical Hypothesis Testing, Telehealth, Health Disparities, Public Health, Object Oriented Programming (OOP), Program Evaluation, Occupational Safety and Health Administration (OSHA), Health Systems

      Credit offered

      Mastertrack · 6 - 12 Months

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      ADP AIRS® Entry-Level Recruiter

      Skills you'll gain:

      Beginner · Professional Certificate · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Inversiones y Finanzas Aplicadas

      Skills you'll gain: Financial Statement Analysis, Descriptive Analytics, FinTech, Financial Statements, Business Analytics, Business Valuation, Derivatives, Strategic Decision-Making, Portfolio Management, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Cloud Security, Assertiveness, Governance, Financial Analysis, Object Oriented Programming (OOP), Investments, Financial Data

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      M.A. in International Relations, Security, and Strategy

      Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Risk Mitigation, Environmental Laws, Environment, Qualitative Research, Sampling (Statistics), R Programming, Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Mitigation, Social Studies, Social Sciences, Security Strategy

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Science in Data Science

      Skills you'll gain: User Story, Systems Engineering, Real-Time Operating Systems, New Product Development, Field-Programmable Gate Array (FPGA), Failure Analysis, Delegation Skills, Object Oriented Design, Sampling (Statistics), Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Statistical Modeling, Unsupervised Learning, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

      Skills you'll gain: User Story, Maintainability, Test Automation, Software Testing, Version Control, Test Driven Development (TDD), Git (Version Control System), Software Architecture, Continuous Integration, Software Design, Unit Testing, Acceptance Testing, Usability, Regression Testing, Software Design Patterns, Web Content Accessibility Guidelines, Agile Software Development, Quality Assurance, Angular, Unified Modeling Language

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Leeds

      Master of Science in Data Science (Statistics)

      Skills you'll gain: Regression Analysis, Web Scraping, Statistical Hypothesis Testing, Matplotlib, Statistical Machine Learning, Statistical Methods, Classification And Regression Tree (CART), Network Analysis, Planning, Statistical Modeling, Applied Machine Learning, Data Analysis, Unsupervised Learning, Dimensionality Reduction, Data Visualization Software, Supervised Learning, Exploratory Data Analysis, Decision Tree Learning, Bayesian Statistics, Artificial Intelligence and Machine Learning (AI/ML)

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Michigan

      Master of Applied Data Science

      Skills you'll gain: Data Ethics, Data Storytelling, Database Design, Reinforcement Learning, Supervised Learning, Experimentation, Interactive Data Visualization, PySpark, Generative AI, Pandas (Python Package), Network Analysis, Deep Learning, Cloud Services, Linear Algebra, Natural Language Processing, JSON, Data Mining, Applied Machine Learning, Qualitative Research, Statistical Visualization

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Engineering in Engineering Management

      Skills you'll gain: User Story, Systems Engineering, Real-Time Operating Systems, New Product Development, Field-Programmable Gate Array (FPGA), Failure Analysis, Delegation Skills, Object Oriented Design, Sampling (Statistics), Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Statistical Modeling, Unsupervised Learning, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Gerencia de la Ingeniería

      Skills you'll gain: Technology Strategies, Engineering Management, Organizational Strategy, Business Modeling, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Stakeholder Management, Feasibility Studies, Team Oriented, Value Propositions, Financial Statements, Product Management, Systems Thinking, Asset Management, Agile Methodology, Project Risk Management, Corporate Sustainability, Operations Research

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Huddersfield

      BSc Data Science

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Ingeniería de Software

      Skills you'll gain: User Story, Process Analysis, Maintainability, Test Automation, Angular, Android Jetpack, Risk Mitigation, Cloud-Native Computing, Dashboard, Design Thinking, Site Reliability Engineering, API Design, Video Game Development, Internet Of Things, Sprint Planning, User Experience Design, Microservices, Machine Learning, Security Requirements Analysis, Cloud Applications

      Earn a degree

      Degree · 1 - 4 Years

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    1…312313314315

    In summary, here are 10 of our most popular marketing analytics courses

    • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile
    • ADP AIRS® Entry-Level Recruiter: Automatic Data Processing, Inc. (ADP)
    • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile
    • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
    • Master of Science in Data Science: University of Colorado Boulder
    • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
    • Master of Science in Data Science (Statistics): University of Leeds
    • Master of Applied Data Science: University of Michigan
    • Master of Engineering in Engineering Management: University of Colorado Boulder
    • Maestría en Gerencia de la Ingeniería: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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