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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Regression Analysis, Network Analysis, Market Analysis, Analytics, Statistical Analysis, Customer Insights, Data Analysis, Statistical Methods, Text Mining, Unstructured Data, Social Media, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      English for Media Literacy

      Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Vocabulary, Literacy, Cultural Diversity, Journalism, Persuasive Communication, Facebook

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Client Services, Content Strategy, Competitive Analysis, Google Analytics, Forecasting, Digital Marketing, Expectation Management, Content Marketing, Key Performance Indicators (KPIs), Performance Reporting, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Target Audience, Campaign Management, Marketing Strategies, Growth Strategies, Promotional Strategies, Lead Generation, Customer Engagement, Automation, Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Renewable Energy and Green Building Entrepreneurship

      Skills you'll gain: Innovation, Entrepreneurship, Team Building, Business Modeling, Environmental Issue, Business Planning, New Business Development, Business Strategy, Corporate Sustainability, Business Development, Entrepreneurial Finance, Action Oriented, Environment and Resource Management, Stakeholder Engagement, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Création de Designs Marketing avec Canva

      Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Branding, Multimedia, Brand Management, Dashboard

      3.9
      Rating, 3.9 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      National Academy of Sports Medicine

      Making Sense of Supplements

      Skills you'll gain: Nutrition and Diet, Nutrition Education, Regulatory Compliance, Clinical Nutrition, Medical Science and Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Create an Instagram Business Account

      Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      858 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Extract, Transform, Load, Business Analytics, Data Collection, Data Quality, Exploratory Data Analysis, Data Visualization Software, Regression Analysis, Network Analysis, Internal Controls, Business Intelligence, Data-Driven Decision-Making, Data Processing, R Programming, Robotic Process Automation, Data Manipulation, Analytics

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT Advanced Data Analysis

      Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, Microsoft Excel, Problem Solving, Data Analysis, Generative AI, Information Management, File Management, Creativity, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      790 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular sports marketing courses

    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • English for Media Literacy: University of Pennsylvania
    • Optimizing a Website for Google Search: University of California, Davis
    • Email Marketing: Simplilearn
    • Renewable Energy and Green Building Entrepreneurship: Duke University
    • Création de Designs Marketing avec Canva: Coursera Project Network
    • Inglés Empresarial: Arizona State University
    • Making Sense of Supplements: National Academy of Sports Medicine
    • How to Create an Instagram Business Account: Coursera Project Network
    • Introduction to Data Analytics: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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