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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Glasgow

      Machine Learning and its Applications

      Skills you'll gain: Artificial Neural Networks, Matlab, Supervised Learning, Applied Machine Learning, Machine Learning, Data Cleansing, Feature Engineering, Data Transformation, Classification And Regression Tree (CART), Predictive Modeling, Regression Analysis

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  

      Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Market Research, Price Negotiation, Customer Insights, Market Analysis

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Deep Learning Frameworks and Neural Networks Simplified

      Skills you'll gain: Deep Learning, Tensorflow, Keras (Neural Network Library), Artificial Neural Networks, Artificial Intelligence, Computer Vision, Machine Learning Methods, Data Manipulation

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      الأخلاقيات والثقافة ووجهات النظر العالمية

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Cultural Sensitivity, Branding, Cultural Responsiveness, Intercultural Competence, Stakeholder Management, Decision Making, Corporate Strategy, Consumer Behaviour

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Dikkat Mekanizması

      Skills you'll gain: Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Neural Networks, Text Mining

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of California, Davis

      Editing and Enhancing AI Generated Content

      Skills you'll gain: Editing, Prompt Engineering, AI Personalization, Generative AI Agents, Proofreading, Writing, Content Creation, Business Writing, Diversity and Inclusion, ChatGPT, Analysis, Data Ethics, Target Audience, Communication, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Ventas entrantes

      Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Email Marketing, Professional Networking

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Éthique, culture et perspectives mondiales

      Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Brand Awareness, Consumer Behaviour, Decision Making

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Introduction to FinTech Using R

      Skills you'll gain: Shiny (R Package), FinTech, Financial Market, R Programming, Financial Forecasting, Asset Management, Financial Modeling, Financial Analysis, Market Trend, Artificial Intelligence, Web Applications, Portfolio Management, Time Series Analysis and Forecasting, Application Development, Algorithms

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Untersuchen und Erstellen von Daten für Unternehmen

      Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Advanced IT Tools, Career Prep, and System Management

      Skills you'll gain: Linux Administration, Linux, Linux Commands, Data Storage, Systems Administration, File Systems, Data Management, System Configuration, IT Management, System Monitoring, Data Sharing, Security Software, Information Technology, Network Troubleshooting, Virtualization

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Progressive Web App with JavaScript: Make a Scavenger PWA

      Skills you'll gain: Hypertext Markup Language (HTML), Web Applications, Javascript, Web Development Tools, Performance Tuning

      Intermediate · Guided Project · Less Than 2 Hours

    Market Research learners also search

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    1…292293294…309

    In summary, here are 10 of our most popular market research courses

    • Machine Learning and its Applications: University of Glasgow
    • Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  : Goldman Sachs
    • Deep Learning Frameworks and Neural Networks Simplified: Simplilearn
    • الأخلاقيات والثقافة ووجهات النظر العالمية: University of Illinois Urbana-Champaign
    • Dikkat Mekanizması: Google Cloud
    • Editing and Enhancing AI Generated Content: University of California, Davis
    • Ventas entrantes: HubSpot Academy
    • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
    • Introduction to FinTech Using R: Packt
    • Untersuchen und Erstellen von Daten für Unternehmen: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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