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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      458 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      694 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Usability, Persona Development, Product Development, Market Analysis, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Business Research, User Experience Design, Product Quality (QA/QC), Quality Assurance, Product Strategy, Agile Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      Nanjing University

      Chinese Culture and Contemporary China

      Skills you'll gain: Music, Culture, Classical Music, World Music, Social Studies, Cultural Sensitivity, Ancient History, Media and Communications, Art History, Language Learning, Cultural Diversity, Liberal Arts, Social Sciences, Electronic Media, Intercultural Competence, Performing Arts, Anthropology, Sociology, Nutrition and Diet

      4.6
      Rating, 4.6 out of 5 stars
      ·
      519 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Starweaver

      Customer Relationship Management

      Skills you'll gain: Customer Relationship Management, Loyalty Programs, Customer experience strategy (CX), Customer Data Management, Customer Insights, Customer Engagement, Customer Service, Customer Retention, Customer experience improvement, Personalized Service, Marketing Strategies, Data-Driven Decision-Making, Technology Strategies, Business Technologies, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      211 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Proposal Writing, Client Services, Technical Consulting, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      475 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Sales Management, Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      964 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Finance, Social Sciences, International Relations, Social Studies, Economics, Policy, and Social Studies, Global Marketing, Socioeconomics, Culture, Political Sciences, Cultural Diversity, Business Economics, Economics, Economic Development, World History

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Prediction Models with Sports Data

      Skills you'll gain: Forecasting, Data Processing, Predictive Analytics, Predictive Modeling, Data Analysis, Market Data, Performance Analysis, Analytics, Regression Analysis, Probability & Statistics, Data Manipulation, Probability, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Corporate Strategy

      Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Business Strategies, Global Marketing, Strategic Thinking, Strategic Planning, Organizational Strategy, Governance, Strategic Partnership, Business Ethics, Value Propositions, New Business Development, International Finance

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Data Analytics Foundations

      Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Presentation, Data Visualization Software, Business Analysis, Data Analysis, Analytics, Business Requirements, Exploratory Data Analysis, Data-Driven Decision-Making, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…293031…172

    In summary, here are 10 of our most popular sports marketing courses

    • Qualitative Research: University of California, Davis
    • Gestión de redes sociales: Meta
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Microsoft AI Product Manager: Microsoft
    • Chinese Culture and Contemporary China : Nanjing University
    • Customer Relationship Management: Starweaver
    • Google SEO Capstone Project: University of California, Davis
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Negocios Internacionales I: University of New Mexico
    • Prediction Models with Sports Data: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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