What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free
Coursera Project Network
Cómo crear gráficos para tus redes sociales en Canva
Skills you'll gain: Canva (Software), Content Creation, Graphical Tools, Graphic and Visual Design, Design Elements And Principles, Design
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Product Innovation Management
Skills you'll gain: Product Development, New Product Development, Product Management, Strategic Marketing, Product Lifecycle Management, Marketing, Product Strategy, Proposal Development, Marketing Strategies, Financial Analysis, Target Market, Business Metrics, Corporate Sustainability, Presentations, Environmental Issue
Build toward a degree
5
Rating, 5 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
كيف تخلق تصاميم وسائل التواصل الاجتماعي باستخدام كانفا
Skills you'll gain: Canva (Software), Animations, Motion Graphics, Graphic and Visual Design Software, Content Creation, Graphic Design
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Board Infinity
Industry 4.0 and its impact on Manufacturing Sector
Skills you'll gain: Manufacturing and Production, Automation, Industrial Engineering, Internet Of Things, Emerging Technologies, Workforce Development, Corporate Sustainability, Digital Transformation, Market Analysis, Operational Efficiency, Cybersecurity, Artificial Intelligence, Cloud Computing
4.9
Rating, 4.9 out of 5 stars
11 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado Boulder
Network Analysis for Marketing Analytics
Skills you'll gain: Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Analytics, Text Mining, Semantic Web, Data Structures, Social Media, Data Visualization Software, Data Visualization, Natural Language Processing, Statistical Methods, Data Processing
Build toward a degree
2.8
Rating, 2.8 out of 5 stars
6 reviews
Intermediate · Course · 1 - 4 Weeks
IE Business School
Market Research Essentials for Marketing Management
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Data Collection
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Data Ingestion, Exploration & Visualization in Qlik Sense
Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Manipulation, Data Transformation, Data Cleansing, Data Import/Export, Data Analysis, Key Performance Indicators (KPIs)
4.9
Rating, 4.9 out of 5 stars
10 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Comment Utiliser Canva Pro pour Publier sur Social Media
Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Scheduling
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Maryland, College Park
Transforming Your Company's Data Analytics
Skills you'll gain: Data Storytelling, Digital Transformation, Data Presentation, Data Visualization, Data-Driven Decision-Making, Business Transformation, Data Literacy, Infographics, Persuasive Communication, Customer experience strategy (CX), Employee Engagement, Data Strategy, Data Science, Storytelling, Analytics, Influencing, Agile Methodology, Organizational Change, Business Analytics, Leadership
5
Rating, 5 out of 5 stars
8 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Colorado Boulder
Comic Books, Geek Culture, and the Fandom Imaginary
Skills you'll gain: Diversity Awareness, Cultural Diversity, Community Development, Liberal Arts, Culture, Digital Publishing, Content Creation, Media and Communications, Storytelling, Creativity
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
University of Virginia
تحليلات التسويق
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Customer Analysis, Data-Driven Decision-Making, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis
Beginner · Course · 1 - 3 Months
Coursera Project Network
How to edit photos for Social media with Canva
Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, User Accounts, Dashboard
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

Cómo crear gráficos para tus redes sociales en Canva: Coursera Project Network
Product Innovation Management: University of Colorado Boulder
كيف تخلق تصاميم وسائل التواصل الاجتماعي باستخدام كانفا: Coursera Project Network
Industry 4.0 and its impact on Manufacturing Sector: Board Infinity
Network Analysis for Marketing Analytics: University of Colorado Boulder
Market Research Essentials for Marketing Management: IE Business School
Data Ingestion, Exploration & Visualization in Qlik Sense: Coursera Instructor Network
Comment Utiliser Canva Pro pour Publier sur Social Media: Coursera Project Network
Transforming Your Company's Data Analytics: University of Maryland, College Park
Comic Books, Geek Culture, and the Fandom Imaginary: University of Colorado Boulder

Social Media Marketing Courses