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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • C

      Clemson University

      AI Receptive Software Development

      Skills you'll gain: Software Development Methodologies, Systems Development Life Cycle, Software Engineering, Software Development, Requirements Analysis, Usability, Human Centered Design, User Research, Software Design, User Experience Design, UI/UX Research, Software Development Tools, Application Development, Artificial Intelligence, Generative AI

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Engajamento, Conversão e o Consumidor

      Skills you'll gain: Marketing Analytics, Sales Strategy, Customer Analysis, Marketing Strategies, Data Visualization Software, Customer Engagement, Data Analysis, Consumer Behaviour, Regression Analysis, Performance Measurement, Market Research, Statistical Analysis, Target Market, Pandas (Python Package), Predictive Modeling, Decision Tree Learning, Artificial Neural Networks

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Machine Learning and Deep Learning

      Skills you'll gain: Deep Learning, Shiny (R Package), Applied Machine Learning, Image Analysis, PyTorch (Machine Learning Library), Predictive Modeling, Artificial Neural Networks, Machine Learning Methods, Statistical Machine Learning, Tensorflow, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Regression Analysis, Dimensionality Reduction, Unsupervised Learning, Interactive Data Visualization, Time Series Analysis and Forecasting, Data Processing

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      زيادة عدد المتابعين عبر البحث عن الكلمات الرئيسية والهاشتاغ

      Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • J

      Johns Hopkins University

      Random Processes

      Skills you'll gain: Probability & Statistics, Probability Distribution, Simulations, Statistical Modeling, Estimation, Correlation Analysis, Engineering Analysis, Statistical Analysis, Reliability, Engineering, Spatial Analysis

      Mixed · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Hábitos do Consumidor

      Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Proyecto de Fundamentos Empresariales de Wharton

      Skills you'll gain: Analysis, Business Analysis, Operational Analysis, Business, Consulting, Business Research, Business Strategies, Business Consulting, Business Strategy, Business Planning, Program Evaluation, Management Consulting, Business Operations, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Macquarie University

      전략적 경영으로 경쟁우위 선점하기

      Skills you'll gain: Business Strategy, Strategic Thinking, Growth Strategies, Business Strategies, Competitive Analysis, Corporate Strategy, Strategic Marketing, Value Propositions, Organizational Strategy, Customer Analysis, Market Analysis, Market Share, Strategic Decision-Making, Market Opportunities, New Product Development, Market Dynamics, Innovation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      UBITS

      Sales mindset y análisis de mercado

      Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Change Management, Innovation, Business Marketing, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Conclusão do Marketing de Mídias Sociais do Meta

      Skills you'll gain: Facebook, Campaign Management, Social Media Marketing, Social Media, Marketing, Presentations, Digital Marketing, Digital Advertising, Marketing Effectiveness, System Requirements

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Comment Créer des Réponses Automatisées pour Facebook Ads

      Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Online Advertising, Marketing Automation, Paid media, Social Media Management, Target Audience, Automation

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidad de Palermo

      Gestión de Ingresos

      Skills you'll gain: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Price Negotiation, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Time Series Analysis and Forecasting, Decision Making

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…281282283…309

    In summary, here are 10 of our most popular market research courses

    • AI Receptive Software Development: Clemson University
    • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
    • Advanced Machine Learning and Deep Learning: Packt
    • زيادة عدد المتابعين عبر البحث عن الكلمات الرئيسية والهاشتاغ: Coursera Project Network
    • Random Processes: Johns Hopkins University
    • Hábitos do Consumidor: Fundação Instituto de Administração
    • Proyecto de Fundamentos Empresariales de Wharton: University of Pennsylvania
    • 전략적 경영으로 경쟁우위 선점하기: Macquarie University
    • Sales mindset y análisis de mercado: UBITS
    • Conclusão do Marketing de Mídias Sociais do Meta: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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