• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Innovación y medios digitales en proyectos sociales

      Skills you'll gain: Strategic Partnership, Communication Planning, Project Design, Social Media, Human Centered Design, Project Planning, Community Development, Environmental Issue, Innovation, Sustainability Reporting, Project Management, Entrepreneurship, Fundraising, Presentations

      3.9
      Rating, 3.9 out of 5 stars
      Ā·
      8 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Unsupervised Learning and Its Applications in Marketing

      Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      CrƩer une prƩsentation animƩe avec Powtoon

      Skills you'll gain: Animations, Motion Graphics, Storyboarding, Multimedia, Content Creation, Editing, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      8 reviews

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Dimensiones de la infraestructura sostenible en un proyecto

      Skills you'll gain: Project Finance, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Project Design, Environment, Strategic Partnership, Economic Development, Environment and Resource Management, Public Policies, Diversity and Inclusion

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      13 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Resolving and Transforming Conflict

      Skills you'll gain: Conflict Management, Negotiation, Expectation Management, Collaboration, Brainstorming, Follow Through, Problem Solving, Honesty, Emotional Intelligence, Creative Problem-Solving, Communication

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      10 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Content Strategy

      Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Content Creation, Email Marketing, Social Media Marketing, Search Engine Optimization, Digital Advertising, Persona Development, Business-To-Consumer, Key Performance Indicators (KPIs), B2B Sales

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • C

      Coursera Project Network

      Data Cleaning in Snowflake: Techniques to Clean Messy Data

      Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, Business Intelligence, SQL

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      6 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Sistemas e Tecnologias Digitais nas OrganizaƧƵes

      Skills you'll gain: Digital Transformation, Mobile Banking, Social Media, E-Commerce, Organizational Development, Business Modeling, Business Technologies, Business Communication, Systems Integration, Emerging Technologies, Information Systems, Enterprise Resource Planning, Internet Of Things

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      11 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Security Operations

      Skills you'll gain: Disaster Recovery, Incident Response, Incident Management, Security Management, Threat Management, Cybersecurity, Security Information and Event Management (SIEM), Patch Management, Threat Detection, Intrusion Detection and Prevention, Infrastructure Security, Vulnerability Management, Hardening, Safety and Security, Configuration Management, Identity and Access Management, Change Control

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      9 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Strategic Management for Churches

      Skills you'll gain: Strategic Leadership, Organizational Strategy, Leadership and Management, Business Metrics, Culture, Organizational Leadership, Business Priorities, Leadership, Key Performance Indicators (KPIs), Performance Measurement, Goal Setting, Communication

      5
      Rating, 5 out of 5 stars
      Ā·
      10 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Drug Utilization: Trends, Determinants and Consequences

      Skills you'll gain: Pharmaceuticals, Medication Therapy Management, Pharmacotherapy, Medical Prescription, Pharmacology, Health Policy, Clinical Research, Patient Education And Counseling, Research Design, Epidemiology, Trend Analysis

      Mixed Ā· Course Ā· 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      I

      Infosec

      CompTIA Project+

      Skills you'll gain: Project Schedules, Stakeholder Management, Information Technology, Project Risk Management, Environmental Social And Corporate Governance (ESG), IT Management, Vendor Management, Procurement, Project Management, Stakeholder Communications, Risk Management, Agile Methodology, Performance Measurement, Resource Management, Waterfall Methodology, Change Management

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      15 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…277278279…370

    In summary, here are 10 of our most popular social media marketing courses

    • Innovación y medios digitales en proyectos sociales:Ā Universidad Nacional Autónoma de MĆ©xico
    • Unsupervised Learning and Its Applications in Marketing:Ā O.P. Jindal Global University
    • CrĆ©er une prĆ©sentation animĆ©e avec Powtoon :Ā Coursera Project Network
    • Dimensiones de la infraestructura sostenible en un proyecto:Ā Banco Interamericano de Desarrollo
    • Resolving and Transforming Conflict :Ā Arizona State University
    • Content Strategy:Ā Simplilearn
    • Data Cleaning in Snowflake: Techniques to Clean Messy Data:Ā Coursera Project Network
    • Sistemas e Tecnologias Digitais nas OrganizaƧƵes:Ā Fundação Instituto de Administração
    • Security Operations:Ā Packt
    • Strategic Management for Churches:Ā Duke University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.ā€Ž

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.ā€Ž

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.ā€Ž

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.ā€Ž

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrackĀ® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    Ā© 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok