What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Status: New
Packt
Shiny for Python Ultimate - Web Development with Python
Skills you'll gain: User Interface (UI), Data Visualization Software, Interactive Data Visualization, UI/UX Strategy, Application Deployment, Web Applications, Data Analysis, Front-End Web Development, Back-End Web Development, Dashboard, Spatial Data Analysis, Web Development, Application Development, Development Environment
Intermediate · Course · 1 - 3 Months
Google Cloud
Gemini for Data Scientists and Analysts - Français
Skills you'll gain: Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Customer Acquisition Management, Forecasting, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Español
Skills you'll gain: Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Jupyter, Google Cloud Platform, SQL, Applied Machine Learning, Customer Relationship Management, Query Languages
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Exploring Data Transformation with Google Cloud - Português Brasileiro
Skills you'll gain: Digital Transformation, Data Warehousing, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Real Time Data, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Pipelines
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google Cloud
Trust and Security with Google Cloud - Português Brasileiro
Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Data Security, Infrastructure Security, Cybersecurity, Network Security, Cloud Computing, Google Cloud Platform, Authentications, Authorization (Computing), Data Governance, Encryption
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Packt
Advanced CSS & Responsive Web Design
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Version Control, GitHub, Front-End Web Development, Mobile Development, Web Development, Typography
Intermediate · Course · 1 - 3 Months
Status: New
Packt
Introduction to Website Development Technologies
Skills you'll gain: Hypertext Markup Language (HTML), Web Development, Bootstrap (Front-End Framework), Development Environment, Responsive Web Design, Version Control, GitHub, Cascading Style Sheets (CSS), Web Design, Front-End Web Development, Application Deployment, Javascript, Integrated Development Environments, Web Development Tools, Cloud Hosting
Beginner · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
WCAG Compliance: Web Accessibility Best Practices
Skills you'll gain: Web Content Accessibility Guidelines, Compliance Auditing, Compliance Management, Regulatory Compliance, Usability, Web Design, User Interface (UI), Digital Content, Automation, Test Tools, Stakeholder Communications, Prioritization
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Emory University
Mastering Business Essentials: Operations
Skills you'll gain: Operations Management, Manufacturing Operations, Supply Chain Management, Business Operations, Quality Management, Production Management, Supply Chain Planning, Six Sigma Methodology, Transportation, Supply Chain, and Logistics, Operational Efficiency, Process Improvement, Lean Methodologies, Logistics, Business Priorities
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Packt
Modern JavaScript Tooling, Modules, and Backend Integration
Skills you'll gain: Jest (JavaScript Testing Framework), Node.JS, Full-Stack Web Development, Webpack, Application Deployment, Web Development Tools, Unit Testing, Back-End Web Development, Restful API, Application Development, Web Development, MongoDB, Javascript, Front-End Web Development, Data Structures
Beginner · Course · 1 - 3 Months
Meta
Introduction au Marketing des réseaux sociaux
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Status: New
Packt
Introduction to Object-Oriented Programming with Arduino
Skills you'll gain: Object Oriented Programming (OOP), C++ (Programming Language), Computer Programming, Embedded Software, Integrated Development Environments, Embedded Systems, Game Design, Web Development
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital marketing courses

Shiny for Python Ultimate - Web Development with Python: Packt
Gemini for Data Scientists and Analysts - Français: Google Cloud
Work with Gemini Models in BigQuery - Español: Google Cloud
Exploring Data Transformation with Google Cloud - Português Brasileiro: Google Cloud
Trust and Security with Google Cloud - Português Brasileiro: Google Cloud
Advanced CSS & Responsive Web Design: Packt
Introduction to Website Development Technologies: Packt
WCAG Compliance: Web Accessibility Best Practices: Coursera Instructor Network
Mastering Business Essentials: Operations: Emory University
Modern JavaScript Tooling, Modules, and Backend Integration: Packt

Digital Marketing Courses