What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free
Coursera Project Network
Create Interactive Choice Boards with Seesaw
Skills you'll gain: Education Software and Technology, Instructional Design
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Saïd Business School, University of Oxford
The Business Case for ESG
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Reporting, Business Ethics, Compliance Reporting, Risk Management, Corporate Strategy, Data Strategy, Stakeholder Management, Financial Analysis, Stakeholder Communications, Performance Analysis, Value Propositions, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks
Status: New
Packt
Apple Certified Support Professional macOS 11
Skills you'll gain: Knowledge of Apple Software, Mac OS, User Accounts, System Support, Desktop Support, Software Installation, File Management, System Configuration, Technical Support and Services, General Networking, Knowledge of Apple Hardware, Data Storage, Data Management, Network Administration, Computer Networking, Enterprise Application Management, System Implementation, Remote Access Systems, Data Security, Disaster Recovery
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Cómo Configurar una Campaña en Facebook Ads
Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Advertising, Social Media, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
5
Rating, 5 out of 5 stars
8 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Instructor Network
Advanced Quantitative Statistics with Excel
Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Excel Formulas, Data Visualization, Business Analysis, Data Presentation, Business Intelligence, Statistical Analysis, Statistical Methods, Analytics, Spreadsheet Software, Data Analysis, Data Analysis Software, Correlation Analysis, Probability & Statistics, Variance Analysis, Forecasting
4.7
Rating, 4.7 out of 5 stars
9 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Unleash Student Creativity with Buncee
Skills you'll gain: Animations, Multimedia, Creativity, Content Creation
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Make.com for Beginners: LinkedIn Post Automation With GPT-4
Skills you'll gain: LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, Digital Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of California San Diego
Computational Thinking for K-12 Educators: Nested If Statements and Compound Conditionals
Skills you'll gain: Debugging, Computer Programming Tools, Program Development, Computational Thinking, Programming Principles, Computer Programming, Computer Science, Game Design
Beginner · Course · 1 - 3 Months
Status: Free Trial
EIT Digital
Capstone Value Creation through Innovation
Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis
4.4
Rating, 4.4 out of 5 stars
10 reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Use Basecamp for Project Management
Skills you'll gain: Collaborative Software, Document Management, Project Management Software, Telecommuting, Productivity Software, Internal Communications, Data Security, User Accounts, Information Privacy, Account Management, Automation
4.6
Rating, 4.6 out of 5 stars
14 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
How to Plan a Content Calendar using Trello
Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, User Accounts
4.8
Rating, 4.8 out of 5 stars
11 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: New
Institut Mines-Télécom
Intelligence Digitale pour le bien commun
Skills you'll gain: Safety and Security, Emerging Technologies, Digital Communications, Digital Transformation, Cybersecurity, Communication, Technology Strategies, Innovation, Digital Content, Law, Regulation, and Compliance, Competitive Intelligence, Information Privacy, Ethical Standards And Conduct
4.4
Rating, 4.4 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

Create Interactive Choice Boards with Seesaw: Coursera Project Network
The Business Case for ESG: Saïd Business School, University of Oxford
Apple Certified Support Professional macOS 11: Packt
Cómo Configurar una Campaña en Facebook Ads : Coursera Project Network
Advanced Quantitative Statistics with Excel: Coursera Instructor Network
Unleash Student Creativity with Buncee : Coursera Project Network
Make.com for Beginners: LinkedIn Post Automation With GPT-4: Coursera Project Network
Computational Thinking for K-12 Educators: Nested If Statements and Compound Conditionals : University of California San Diego
Capstone Value Creation through Innovation: EIT Digital
Use Basecamp for Project Management: Coursera Project Network

Social Media Marketing Courses