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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • G

      Georgetown University

      Bachelor of Arts in Liberal Studies

      Skills you'll gain: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Design Thinking, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Multimedia, Market Opportunities, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Usability, Persona Development, Product Development, Market Analysis, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Business Research, User Experience Design, Product Quality (QA/QC), Quality Assurance, Product Strategy, Agile Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing Entry and Execution

      Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      334 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Wissensaustausch mit Agentspace beschleunigen

      Skills you'll gain: Application Deployment, Google Workspace, Data Integration, OAuth, Google Docs, Generative AI Agents, Google Sheets, Enterprise Application Management, Data Access, Cloud Applications, Data Store, Productivity Software, Application Programming Interface (API), System Configuration, Information Architecture, Identity and Access Management, AWS Identity and Access Management (IAM), Search Engine Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Strategy, User Story, Agile Product Development, Product Management, Stakeholder Management, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, User Requirements Documents, Project Management, Innovation, Technology Strategies, Change Management, Cloud Platforms, Market Research, Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      AI for Customer Experience with Chatbots and Analytics

      Skills you'll gain: Customer experience strategy (CX), AI Personalization, Customer Engagement, Predictive Analytics, Personalized Service, ChatGPT, Customer Service, Customer Insights, Loyalty Programs, Self Service Technologies, Data-Driven Decision-Making, Automation, Business Ethics, Artificial Intelligence, Generative AI, Return On Investment

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Financial & Technical Skills for Business Success

      Skills you'll gain: Financial Statement Analysis, Blogs, Spreadsheet Software, Income Statement, Data Visualization, Excel Formulas, Financial Accounting, Balance Sheet, Data Analysis, Microsoft Excel, Cash Flows, Registration, Web Servers, Content Creation

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Master of Engineering in Engineering Management

      Skills you'll gain: User Story, SQL, New Product Development, Systems Engineering, Real-Time Operating Systems, Field-Programmable Gate Array (FPGA), Failure Analysis, Delegation Skills, Unsupervised Learning, Object Oriented Design, Sampling (Statistics), Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Pennsylvania

      Gamification

      Skills you'll gain: Game Design, Solution Design, Design Thinking, Human Centered Design, Drive Engagement, Industrial and Organizational Psychology, Employee Engagement, Organizational Development, Behavioral Economics, Emerging Technologies, Risk Analysis, Customer Engagement, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Demand Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      903 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, Business Writing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Marketing Communications, Business Correspondence, Marketing Planning, Active Listening, Advertising, Business Marketing, Telephone Skills, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Responsive Website Development and Design

      Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Human Computer Interaction, Interaction Design, jQuery, Bootstrap (Front-End Framework), Hypertext Markup Language (HTML), Usability, User Experience Design, User Accounts, MongoDB, User Interface and User Experience (UI/UX) Design, Web Design and Development, Wireframing, Persona (User Experience), Web Applications, Full-Stack Web Development, Interactive Data Visualization, JavaScript Frameworks

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

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    1…262728…172

    In summary, here are 10 of our most popular sports marketing courses

    • Bachelor of Arts in Liberal Studies: Georgetown University
    • Microsoft AI Product Manager: Microsoft
    • International Marketing Entry and Execution: Yonsei University
    • Wissensaustausch mit Agentspace beschleunigen: Google Cloud
    • Product Strategy and Roadmapping: Microsoft
    • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
    • Financial & Technical Skills for Business Success: Packt
    • Master of Engineering in Engineering Management: University of Colorado Boulder
    • Gamification: University of Pennsylvania
    • Pricing Strategy Optimization: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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