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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Order Processing, Campaign Management, Digital Advertising, Google Ads, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Web Analytics, Trend Analysis, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique Fédérale de Lausanne

      Functional Programming in Scala

      Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Interactive Data Visualization, Computer Programming, Data Processing, Real Time Data, Visualization (Computer Graphics), Performance Tuning, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Cloud Computing

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Technologies, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Cloud Solutions, Cloud Development, Cloud Storage, Infrastructure As A Service (IaaS), Emerging Technologies, Cloud-Native Computing, Cloud Management, Hybrid Cloud Computing, Virtual Machines, Serverless Computing, Technical Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      285 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Achieving Personal and Professional Success

      Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Interpersonal Communications, Business Communication, Relationship Building, Professional Networking, Conflict Management, Leadership, Growth Mindedness, Personal Development, Optimism, Self-Awareness, Self-Motivation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, ChatGPT, Dashboard, MarTech, Generative AI Agents, Email Marketing, Marketing Strategies, Workflow Management, Campaign Management, Marketing Analytics, Customer Engagement, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, Data Security, MLOps (Machine Learning Operations), CI/CD, Data Processing, Data Warehousing, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Data Mining

      Skills you'll gain: Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Graphing, Big Data, Anomaly Detection, Analytics, Data Validation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Search Engine Marketing, Keyword Research, Google Ads, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Target Audience, Digital Media Strategy, Advertising Campaigns, Pay Per Click Advertising, Search Engine Optimization, Email Marketing, Content Marketing, Paid media, Advertising, Marketing Analytics, Web Analytics, Generative AI, Marketing Automation

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Regulatory Compliance

      Skills you'll gain: Compliance Training, Compliance Management, General Data Protection Regulation (GDPR), Regulatory Compliance, Law, Regulation, and Compliance, Compliance Reporting, Regulation and Legal Compliance, Legal Risk, Compliance Auditing, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Risk Management, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Business Ethics, Internal Controls

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, Digital Advertising, ChatGPT, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
    • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
    • Introduction to Cloud Computing: IBM
    • Meaningful Marketing Insights: Emory University
    • Achieving Personal and Professional Success: University of Pennsylvania
    • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Vertex AI Search for Retail: Google Cloud
    • Data Mining: University of Illinois Urbana-Champaign
    • IBM Digital Marketing and Growth Hacking: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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