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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Team Leadership, Strategic Marketing, Organizational Change, Decision Making, Cultural Diversity, Branding, Inventory Accounting, Generally Accepted Accounting Principles (GAAP)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Skills for a Modern Entrepreneur or Business Owner

      Skills you'll gain: Presentations, Financial Statement Analysis, Business Modeling, Blogs, Professional Development, Public Speaking, Spreadsheet Software, Business Planning, Customer Analysis, Professional Networking, Income Statement, Data Visualization, Personal Development, Excel Formulas, User Research, Financial Accounting, Balance Sheet, Entrepreneurship, Financial Management, Communication

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      S

      Simplilearn

      Workflow Automation using Generative AI

      Skills you'll gain: Marketing Automation, Business Process Automation, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Real Time Data, Artificial Intelligence, Social Media Content, Application Programming Interface (API), Content Creation, Business Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Balance Sheet, Financial Accounting, Product Marketing, Marketing, Accrual Accounting, Marketing Strategy and Techniques, General Accounting, Team Management, Organizational Leadership, Financial Management, Financial Analysis, Team Building, Forecasting, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Gestión Empresarial Exitosa para Pymes

      Skills you'll gain: People Management, Entrepreneurship, Small Business Accounting, Marketing, Customer experience strategy (CX), Value Propositions, Business Management, Innovation, Business Modeling, Business Marketing, Employee Performance Management, Financial Analysis, Finance, New Business Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Market Analysis

      Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Market Research, Value Propositions, Strategic Partnership, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Field Sales Agents: Local Market Insights

      Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Customer experience improvement, Real Time Data, Customer Insights, Market Analysis, Ethical Standards And Conduct, Performance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes

      Skills you'll gain: Applicant Tracking Systems, Personal Development, Content Development and Management, LinkedIn, Recruitment, Professional Development, Self-Awareness, Goal Setting, Writing and Editing, Concision, Keyword Research, Editing, Marketing, Organizational Skills

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Strategy & Economic Analysis

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, Value Propositions, Consumer Behaviour, New Product Development, Organizational Strategy, Cost Reduction

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      159 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Effectiveness, Product Marketing, Go To Market Strategy, Target Market, Marketing Analytics, Market Analysis, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      481 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Visualization & Analytics in Tableau

      Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Analysis, Statistical Visualization, Geospatial Mapping, Histogram, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Manipulation, Data Presentation, Data Import/Export, Forecasting

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular sports marketing courses

    • Business Management Essentials: Illinois Tech
    • Skills for a Modern Entrepreneur or Business Owner: Packt
    • Workflow Automation using Generative AI: Simplilearn
    • Claves de la Dirección de Empresas: IESE Business School
    • Branding: The Creative Journey: IE Business School
    • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
    • Market Analysis: University of Minnesota
    • GenAI for Field Sales Agents: Local Market Insights: Coursera Instructor Network
    • Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes: Board Infinity
    • Strategy & Economic Analysis: Illinois Tech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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