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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • L

      LearnQuest

      The Cybersecurity Culture Blueprint: A Proactive Approach

      Skills you'll gain: Incident Response, Incident Management, Cybersecurity, Human Factors (Security), Security Awareness, Continuous Monitoring, Cyber Security Strategy, Cyber Governance, Computer Security Awareness Training, Culture Transformation, Threat Detection, Organizational Change, Employee Training, Employee Engagement, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Search Engine Optimization and Content Marketing

      Skills you'll gain: Keyword Research, Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Google Analytics, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Data-Driven Decision-Making

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Einführung in Easil für Soziale Medien

      Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic and Visual Design Software, Storytelling, Instagram, Content Creation

      Beginner · Guided Project · Less Than 2 Hours

    • N

      Northeastern University

      Engaging in Enterprise Growth and Innovation

      Skills you'll gain: User Centered Design, Innovation, Experience Design, Digital Transformation, Platform As A Service (PaaS), Software As A Service, Technology Strategies, Design Thinking, Service Design, Business Strategy, Growth Strategies, Competitive Analysis, Value Propositions, Business Solutions, New Business Development, New Product Development, Product Development, Healthcare Industry Knowledge

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Biz Dev: Identifying Growth Opportunities

      Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Analytics, Growth Strategies, Market Trend, Business Intelligence, Business Strategy, Strategic Decision-Making, Marketing Strategies, Artificial Intelligence, Predictive Analytics, Forecasting

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Informes de ventas con HubSpot

      Skills you'll gain: HubSpot CRM, Data Visualization, Lead Generation, Sales Strategy, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Acquisition Management, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Erstelle digitale Produkte in Visme

      Skills you'll gain: Logo Design, Digital Design, Graphic Design, Design Software, Branding, Digital Publishing, Data Visualization, Creative Design, Presentations, Project Design

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Ace the Computer Science Interview: Strategies for Success

      Skills you'll gain: Verbal Communication Skills, Communication, Critical Thinking, Problem Solving, Composure, Computer Programming, Computer Science, Planning, Complex Problem Solving, Algorithms, Data Structures, Stress Management, Adaptability

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Cybersecurity Specialist Capstone

      Skills you'll gain: Incident Response, Computer Security Incident Management, Cyber Security Assessment, Cybersecurity, Security Management, Cyber Attacks, Security Strategy, Threat Management, Malware Protection, Data Security, Vulnerability Assessments, Cyber Risk, Threat Detection, Vulnerability Management, Computer Security Awareness Training, Distributed Denial-Of-Service (DDoS) Attacks, Email Security

      Intermediate · Course

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Lean Enterprise Framework: Transform the Business Model

      Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Business Strategy, Persona Development, Lean Methodologies

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Supercharge with Salesforce Einstein (GPT)

      Skills you'll gain: Salesforce, Customer Relationship Management, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer Data Management, Business Technologies, Business Ethics, Automation, Data-Driven Decision-Making

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Fundamental Sales Concepts — An Overview

      Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, B2B Sales

      Beginner · Course · 1 - 3 Months

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • The Cybersecurity Culture Blueprint: A Proactive Approach: LearnQuest
    • Search Engine Optimization and Content Marketing: IBM
    • Einführung in Easil für Soziale Medien: Coursera Project Network
    • Engaging in Enterprise Growth and Innovation: Northeastern University
    • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera Instructor Network
    • Informes de ventas con HubSpot: HubSpot Academy
    • Erstelle digitale Produkte in Visme : Coursera Project Network
    • Ace the Computer Science Interview: Strategies for Success: Coursera Instructor Network
    • Cybersecurity Specialist Capstone: IBM
    • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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