What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Status: Free
The Hong Kong University of Science and Technology
My Favorite Lectures @ HKUST
Skills you'll gain: OSI Models, Computer Networking, Teaching, TCP/IP, Student Engagement, Network Protocols, Creativity, Pedagogy, Multimedia, Instructional Strategies, Cultural Diversity, Music
Beginner · Course · 1 - 3 Months
Google Cloud
Business Transformation with Google Cloud 日本語版
Skills you'll gain: Business Transformation, Cloud Security, Innovation, Digital Transformation, Cloud Computing, Google Cloud Platform, Business Solutions, Data Security, Culture Transformation, Technology Roadmaps, Cybersecurity, Data-Driven Decision-Making, Presentations
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Interests of the average Facebook User
Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Integrating Apps into Your Hootsuite Dashboard
Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Setting Clear Expectations
Skills you'll gain: Recognizing Others, Team Leadership, Employee Coaching, Team Motivation, Constructive Feedback, Team Management, Expectation Management, Leadership, Internal Communications, Employee Engagement, Communication Strategies
Beginner · Course · 1 - 4 Weeks
University of Leeds
How to Get Into Software Development
Skills you'll gain: Program Development, Software Development, Engineering Software, Application Development, Software Development Methodologies, Data Ethics, Computational Thinking, Back-End Web Development
Beginner · Course · 1 - 4 Weeks
Fundação Instituto de Administração
Análise de Segmentação de Mercado
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Statistical Analysis, Marketing, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Business Strategy, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Agile Leadership for Distributed Teams
Skills you'll gain: Collaborative Software, Team Leadership, Virtual Teams, Cross-Functional Team Leadership, Agile Methodology, Organizational Leadership, Innovation, Team Management, Team Building, Communication, Employee Engagement, Change Management
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
The State University of New York
Digital Assets
Skills you'll gain: Digital Assets, Blockchain, FinTech, Financial Regulation, Asset Management, Cryptography, Technical Standard, Governance
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Discover types of Facebook Ads and the best for you
Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Lead Generation
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
How to create and join teams using Canva
Skills you'll gain: Collaborative Software, Data Sharing, File Management
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
How to Use The IFE-EFE Matrix for Strategic Analysis
Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Prioritization, Strategic Decision-Making, Organizational Strategy, Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities
Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular digital marketing courses

My Favorite Lectures @ HKUST : The Hong Kong University of Science and Technology
Business Transformation with Google Cloud 日本語版: Google Cloud
Interests of the average Facebook User: Coursera Project Network
Integrating Apps into Your Hootsuite Dashboard: Coursera Project Network
Setting Clear Expectations: Automatic Data Processing, Inc. (ADP)
How to Get Into Software Development: University of Leeds
Análise de Segmentação de Mercado: Fundação Instituto de Administração
Agile Leadership for Distributed Teams: Coursera Instructor Network
Digital Assets: The State University of New York
Discover types of Facebook Ads and the best for you: Coursera Project Network

Digital Marketing Courses