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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Clinical Trials Operations

      Skills you'll gain: Clinical Data Management, Clinical Trials, Sample Size Determination, Clinical Research, Data Quality, Healthcare Ethics, Quality Assurance, Data Cleansing, Regulatory Compliance, Data Integrity, Data Governance, Microsoft Excel, Statistical Reporting, Data Compilation, Data Collection, Scientific Methods, Biostatistics, Data Sharing, Statistical Analysis, Patient Safety

      4.7
      Rating, 4.7 out of 5 stars
      ·
      502 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta React Native

      Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D
      S

      Multiple educators

      Machine Learning

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Tensorflow, Scikit Learn (Machine Learning Library), Artificial Intelligence, NumPy, Predictive Modeling, Deep Learning, Reinforcement Learning, Random Forest Algorithm, Feature Engineering

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Research Methodologies

      Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Business Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      386 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Generative AI Learning Path

      Skills you'll gain: Large Language Modeling, Generative AI, Prompt Engineering, Data Ethics, Google Cloud Platform, Business Ethics, Application Development, Artificial Intelligence, Accountability, Compliance Training, Ethical Standards And Conduct, Artificial Intelligence and Machine Learning (AI/ML), Governance, Organizational Effectiveness, Machine Learning Methods, Decision Making, Corporate Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.1K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Web Development Tools

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Risk Modeling, Financial Statements, Probability Distribution, Mathematical Modeling, Statistical Modeling, Portfolio Management, Regression Analysis, Business Modeling, Financial Modeling, Strategic Decision-Making, Risk Management, Presentations, Decision Making, Data Visualization, Microsoft PowerPoint, Predictive Modeling, Investment Management, Data-Driven Decision-Making, Spreadsheet Software, Google Sheets

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      User Experience Research and Design

      Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Experience, User Research, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, User Interface (UI), Test Case

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Data Structures and Algorithms

      Skills you'll gain: Data Structures, Graph Theory, Algorithms, Network Routing, Program Development, Debugging, Network Model, Bioinformatics, Operations Research, Data Storage, Development Testing, Test Engineering, Software Testing, Theoretical Computer Science, Computational Thinking, Network Analysis, Test Case, Programming Principles, Computer Programming, Epidemiology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Cloud Computing Architecture, Cloud Services, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Cloud Solutions, Agile Project Management, Cloud-Native Computing, User Story, Sprint Retrospectives, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Project Management:

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Scoping, Project Closure, Project Management, Project Planning, Continuous Improvement Process, Agile Project Management, Project Controls, Professional Networking, Backlogs, Agile Software Development, Quality Assessment, Team Management, Project Documentation, Agile Methodology, Communication Planning, Change Management, Milestones (Project Management), Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      129K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Statistical Hypothesis Testing, Data Ethics, Data Visualization Software, Sampling (Statistics), Data Presentation, Regression Analysis, Feature Engineering, Data Transformation, Descriptive Statistics, Professional Networking, Data Visualization, Tableau Software, Data Manipulation, Statistical Analysis, Statistical Machine Learning, Object Oriented Programming (OOP), Data Analysis, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Advanced · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Clinical Trials Operations: Johns Hopkins University
    • Meta React Native: Meta
    • Machine Learning: DeepLearning.AI
    • Research Methodologies: Queen Mary University of London
    • Introduction to Generative AI Learning Path: Google Cloud
    • Meta Front-End Developer: Meta
    • Business and Financial Modeling: University of Pennsylvania
    • User Experience Research and Design: University of Michigan
    • Data Structures and Algorithms: University of California San Diego
    • DevOps, Cloud, and Agile Foundations: IBM

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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