• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Competitive Strategy

    Competitive Strategy Courses Online

    Master competitive strategy for achieving business success. Learn about market analysis, competitive positioning, and strategic planning.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Competitive Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Marketing Planning, Strategic Marketing, Manufacturing Operations, Marketing Strategy and Techniques, Operational Efficiency, Consumer Behaviour, Competitive Analysis, Marketing, Business Ethics, Marketing Psychology, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Marketing Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      351 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Generative AI Learning Path

      Skills you'll gain: Large Language Modeling, Generative AI, Prompt Engineering, Data Ethics, Google Cloud Platform, Business Ethics, Application Development, Artificial Intelligence, Accountability, Compliance Training, Ethical Standards And Conduct, Artificial Intelligence and Machine Learning (AI/ML), Governance, Organizational Effectiveness, Machine Learning Methods, Decision Making, Corporate Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.1K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Product Development, Innovation, Product Roadmaps, Agile Methodology, Kanban Principles, Product Planning, Product Strategy, Product Testing, Project Management Life Cycle, Agile Project Management, User Story, Stakeholder Engagement, Sprint Retrospectives, Stakeholder Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Professional Networking, Online Advertising, A/B Testing, Social Media Campaigns, E-Commerce, Customer Retention, Customer experience strategy (CX), Customer Relationship Management, Campaign Management, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Strategies in Emerging Markets

      Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Financial Market, Market Dynamics, Project Design, Market Analysis, Business Planning, Securities Trading, Performance Measurement, Technical Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Instagram, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IE Business School

      Foundations of Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Marketing, Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      184 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Agentic AI and AI Agents for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, Workflow Management, Agentic systems, Productivity, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Business Process Automation, OpenAI, Personalized Service, Large Language Modeling, Automation, Business Transformation, Expense Management, Creative Thinking, Ingenuity, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Strategies, Marketing Communications, Strategic Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    Competitive Strategy learners also search

    Strategy
    Brand Strategy
    Pricing Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    1234…234

    In summary, here are 10 of our most popular competitive strategy courses

    • Business and Marketing Strategies: University of London
    • Business Strategy: University of Virginia
    • Introduction to Generative AI Learning Path: Google Cloud
    • IBM Product Manager: IBM
    • Google Digital Marketing & E-commerce: Google
    • Drug Development Product Management: University of California San Diego
    • Trading Strategies in Emerging Markets: Indian School of Business
    • Meta Social Media Marketing: Meta
    • Foundations of Strategy: IE Business School
    • Agentic AI and AI Agents for Leaders: Vanderbilt University

    Frequently Asked Questions about Competitive Strategy

    Competitive strategy refers to the long-term plan of action that an organization implements in order to achieve its objectives and gain a sustainable competitive advantage in the market. It involves understanding the competitive landscape, identifying the strengths, weaknesses, opportunities, and threats of the organization, and making strategic decisions to position the organization in a way that outperforms its competitors. This strategy typically includes aspects such as pricing, product differentiation, target markets, marketing tactics, and resource allocation to create a distinct market position and increase the likelihood of success in the industry.‎

    To excel in Competitive Strategy, you would need to acquire the following skills:

    1. Strategic Thinking: This skill involves the ability to analyze complex situations, identify patterns, and develop long-term strategies that provide a competitive advantage.

    2. Market Analysis: Understanding market dynamics, competition, and consumer behavior is essential for formulating effective competitive strategies. This skill helps you identify growth opportunities and make informed decisions.

    3. Financial Analysis: Competent financial analysis allows you to evaluate the profitability, feasibility, and potential risks of various strategies. It helps you assess the financial impact of your competitive decisions.

    4. Data Analysis: Proficiency in data analysis enables you to gather, interpret, and draw insights from data sets. This skill helps you identify trends, evaluate the effectiveness of your strategies, and make data-driven decisions.

    5. Problem-Solving: As a strategist, you face complex business challenges. Enhancing your problem-solving skills enables you to think critically, identify alternative solutions, and select the most effective one.

    6. Communication: Effective communication skills are essential in competitive strategy. You need to articulate your ideas, present analysis, negotiate with stakeholders, and build consensus for your strategies.

    7. Leadership: A strategic leader must be able to influence and guide a team towards a common goal. Developing leadership skills can help you inspire, motivate, and drive organizational change.

    8. Project Management: Competence in project management ensures successful implementation of strategic initiatives. This skill involves planning, organizing resources, setting timelines, and monitoring progress towards achieving strategic objectives.

    9. Innovation: Constantly staying updated with emerging technologies, market trends, and industry disruptors is crucial for crafting innovative strategies that create a competitive edge.

    10. Ethical Decision-Making: Strong ethical decision-making skills are vital in competitive strategy. By considering the social, economic, and environmental impact, you can ensure your strategies are responsible and sustainable.

    Remember, honing these skills takes time, practice, and continuous learning.‎

    With competitive strategy skills, you can pursue various job opportunities in fields such as business management, consulting, marketing, entrepreneurship, and strategic planning. Some specific roles that require competitive strategy skills include:

    1. Business Development Manager: In this role, you will help identify and exploit strategic opportunities for growth, analyze market trends, and develop competitive strategies to increase market share and profitability.

    2. Management Consultant: As a management consultant, you will work with clients to analyze their market position, competitors, and industry landscape to develop effective competitive strategies and drive business performance.

    3. Marketing Manager: With competitive strategy skills, you can excel as a marketing manager, where you will be responsible for developing and implementing strategies to gain a competitive advantage, attract target customers, and increase sales and brand awareness.

    4. Strategic Planner: Strategic planners play a key role in organizations by conducting market research, identifying strategic opportunities, and developing plans to achieve business objectives while outperforming competitors.

    5. Entrepreneur: Many entrepreneurs benefit from competitive strategy skills to identify market opportunities, understand customer needs, build sustainable business models, and devise strategies to differentiate themselves from competitors.

    6. Investment Analyst: As an investment analyst, you can utilize your competitive strategy skills to analyze market trends, assess the competitive landscape, and make informed investment decisions to maximize returns.

    Remember, competitive strategy skills can be valuable across various industries and can open up opportunities in both corporate and entrepreneurial settings. Keep in mind that specific job requirements may vary depending on the industry and company you are interested in.‎

    People who are analytical, strategic thinkers, and have a strong interest in business and management are best suited for studying Competitive Strategy. This field requires individuals who can analyze market dynamics, identify competitive advantages, and develop effective strategies to outperform competitors. Additionally, individuals with a keen understanding of industry trends, consumer behavior, and a knack for problem-solving are likely to excel in studying Competitive Strategy.‎

    Some topics that you can study related to Competitive Strategy are:

    1. Strategic Management: Learn about the fundamentals of strategic planning and the various frameworks and models used in formulating competitive strategies.

    2. Industry Analysis: Understand different methods of analyzing industries and identifying competitive forces to gain insights into the overall competitiveness of markets.

    3. Competitive Advantage: Explore the sources of competitive advantage, such as cost leadership, differentiation, and focus strategies, and how they can be leveraged to outperform competitors.

    4. Market Segmentation and Targeting: Dive into the concepts of segmenting markets based on customer characteristics and needs, and selecting target segments to focus on for strategic advantage.

    5. Value Chain Analysis: Study the activities within an organization and how they create value, to identify opportunities for cost reduction and differentiation.

    6. Business Models: Learn about different business models and how they can be aligned with competitive strategies to ensure sustainable success in the market.

    7. Innovation and Disruption: Explore the role of innovation in gaining a competitive edge, understanding disruptive technologies, and managing industry disruptions.

    8. Competitive Intelligence: Develop skills in gathering and analyzing information about competitors' strategies, strengths, and weaknesses to inform decision-making and develop effective counterstrategies.

    9. Strategic Alliances and Mergers & Acquisitions: Gain insights into the role of alliances, partnerships, and mergers & acquisitions in achieving competitive advantage and expanding market presence.

    10. Competitive Strategy in Global Markets: Understand the unique challenges and opportunities of competing in different geographical markets and how to develop effective global strategies.

    Remember, this is just a starting point, and there are many more specific areas and subtopics within Competitive Strategy that you can explore based on your interests and goals.‎

    Online Competitive Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Competitive strategy refers to the long-term plan of action that an organization implements in order to achieve its objectives and gain a sustainable competitive advantage in the market. It involves understanding the competitive landscape, identifying the strengths, weaknesses, opportunities, and threats of the organization, and making strategic decisions to position the organization in a way that outperforms its competitors. This strategy typically includes aspects such as pricing, product differentiation, target markets, marketing tactics, and resource allocation to create a distinct market position and increase the likelihood of success in the industry. skills. Choose from a wide range of Competitive Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Competitive Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok