• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Email Marketing

    Email Marketing Courses Online

    Master email marketing strategies for reaching and engaging audiences. Learn to create compelling campaigns, manage mailing lists, and analyze performance metrics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Email Marketing Course Catalog

    • Status: New
      New
      G

      Google Cloud

      Looker Studio Pro Essentials - Français

      Skills you'll gain: Data Presentation, Looker (Software), Business Reporting, Collaborative Software, Google Cloud Platform, Administration, Customer Support, Scheduling, Data Governance

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Français

      Skills you'll gain: SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Social Media Management

      Skills you'll gain:

      Intermediate · Course

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Bahasa Indonesia

      Skills you'll gain: Generative AI, Customer Relationship Management, Predictive Modeling, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Big Data, Business Solutions

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Deutsch

      Skills you'll gain: Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Query Languages, Customer Relationship Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Capstone Project

      Skills you'll gain:

      Advanced · Course

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Analyzing Job Needs and Creating Job Postings

      Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Workspace Mail Management - Français

      Skills you'll gain: Email Security, Data Loss Prevention, Google Workspace, Malware Protection, Security Controls, Personally Identifiable Information, Network Routing, Content Management, Record Keeping

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Português Brasileiro

      Skills you'll gain: Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Mapping the Mission: User Personas & Journey Design in Figma

      Skills you'll gain: Persona (User Experience), Figma (Design Software), User Research, User Experience Design, User Centered Design, UI/UX Strategy, User Flows, Collaborative Software, Customer Insights

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      User DNA: Crafting Personas & Journey Maps in Miro

      Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Research, Qualitative Research, Design Software, Graphical Tools, Prioritization

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 日本語版

      Skills you'll gain: Customer Relationship Management, Google Cloud Platform, Generative AI, Big Data, Predictive Modeling, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis

      Intermediate · Course · 1 - 4 Weeks

    Email Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…199200201…207

    In summary, here are 10 of our most popular email marketing courses

    • Looker Studio Pro Essentials - Français: Google Cloud
    • Work with Gemini Models in BigQuery - Français: Google Cloud
    • Social Media Management: SkillUp EdTech
    • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
    • Work with Gemini Models in BigQuery - Deutsch: Google Cloud
    • Capstone Project: IBM
    • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
    • Google Workspace Mail Management - Français: Google Cloud
    • Work with Gemini Models in BigQuery - Português Brasileiro: Google Cloud
    • Mapping the Mission: User Personas & Journey Design in Figma: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Email Marketing

    Email marketing is a digital marketing strategy that involves sending commercial messages or promotional materials to a group of individuals via email. It is an effective way for businesses or organizations to communicate and engage with their target audience, build customer loyalty, and drive conversions.

    Email marketing campaigns can include various types of emails, such as newsletters, promotional offers, product updates, event invitations, or even personalized messages. These emails are typically sent to individuals who have subscribed or opted in to receive communications from the business.

    The main goal of email marketing is to establish a relationship with customers, promote brand awareness, encourage repeat business, and drive sales. This marketing strategy allows businesses to reach a large number of people directly in their inbox, offering a more personalized and targeted approach compared to other forms of advertising.

    Some key components of successful email marketing include building a quality email list, crafting compelling and engaging emails, segmenting the audience based on their interests or preferences, personalizing the content, optimizing for mobile devices, and tracking the performance through metrics like open rates, click-through rates, and conversions.

    By utilizing email marketing effectively, businesses can stay connected with their customers, nurture leads, and drive business growth.‎

    To excel in email marketing, there are several key skills you should focus on acquiring:

    1. Copywriting: Being able to craft compelling and persuasive email content is crucial. Mastering copywriting will help you engage and convert your audience.

    2. Email Automation: Understanding how to set up automated email campaigns using platforms like Mailchimp or HubSpot will save you time and maximize your efficiency in reaching target segments.

    3. CRM Management: Knowing how to manage and utilize customer relationship management (CRM) systems enables you to effectively segment your audience, track engagement, and personalize email campaigns.

    4. A/B Testing: Learning how to conduct A/B testing allows you to measure the effectiveness of different email elements (subject lines, call-to-action buttons, etc.) and optimize your campaigns for better engagement and conversion rates.

    5. Analytical Skills: Being able to interpret email marketing metrics and analytics is crucial for identifying trends, determining what works, and making informed decisions for future campaigns.

    6. HTML/CSS: Familiarizing yourself with basic HTML and CSS coding will enable you to customize email templates, fix formatting issues, and design visually appealing newsletters.

    7. Compliance with Email Regulations: Understanding the legalities of email marketing, such as CAN-SPAM Act compliance, ensures your campaigns are in line with regulations and helps you build a trustworthy reputation.

    8. List Growth Strategies: Learning various strategies to grow your email subscriber list is vital. This includes optimizing lead magnets, running targeted campaigns, and utilizing social media and landing pages effectively.

    9. Personalization and Segmentation: Being proficient in segmenting your audience based on demographics, behaviors, or preferences, and personalizing your email content accordingly, will result in higher engagement and conversion rates.

    10. Continuous Learning: Lastly, email marketing is a dynamic field that evolves constantly. Staying updated with the latest trends, best practices, and industry changes will help you stay ahead and achieve success.

    By acquiring and honing these skills, you'll be well-equipped to navigate the world of email marketing successfully.‎

    With email marketing skills, you can pursue various job opportunities in marketing, communications, or digital marketing roles. Some common job titles include:

    1. Email Marketing Specialist: As an email marketing specialist, you would be responsible for creating, implementing, and optimizing email marketing campaigns to promote products, services, or events.

    2. Digital Marketing Manager: With email marketing skills, you can work as a digital marketing manager, overseeing and strategizing all aspects of a company's digital marketing efforts, which may include email marketing campaigns.

    3. Marketing Coordinator: As a marketing coordinator, you can utilize your email marketing skills to manage and execute email campaigns, drive customer engagement, and support broader marketing initiatives.

    4. E-commerce Specialist: E-commerce specialists often utilize email marketing as a means to boost customer retention, engage prospects, and drive sales within their online retail environment.

    5. Content Marketing Manager: Email marketing skills can also be valuable in a content marketing role, where you would create and distribute targeted content and newsletters to a company's target audience.

    6. CRM Specialist: Customer Relationship Management (CRM) specialists use email marketing as part of their efforts to manage and nurture customer relationships, increase customer satisfaction, and drive business growth.

    7. Freelance Email Marketer: With email marketing skills, you can work independently as a freelance email marketer, offering your expertise to businesses who require assistance with their email marketing campaigns.

    Remember, these job titles can vary across industries and organizations, but having email marketing skills can make you an attractive candidate for positions that require effective communication, data analysis, customer segmentation, and marketing automation.‎

    People who are best suited for studying Email Marketing are those who have strong writing and communication skills, as email marketing heavily relies on creating engaging and compelling content. Additionally, individuals who are analytical and have a keen eye for detail would excel in this field, as they would be able to analyze email metrics and optimize campaigns for better performance. A basic understanding of marketing principles and strategies would also be beneficial for effectively using email as a marketing tool. Overall, people who are creative, strategic, and have an interest in digital marketing would be well-suited for studying Email Marketing.‎

    Here are some topics that you can study that are related to Email Marketing:

    1. Email Marketing Strategies: Learn how to develop effective email marketing strategies, including segmentation, personalization, automation, conversion optimization, and campaign analysis.

    2. Email Copywriting: Master the art of writing persuasive and engaging email copies that grab the attention of the recipients, communicate your message effectively, and drive desired actions.

    3. Email Design: Explore the principles of effective email design, including layout, colors, typography, and creating responsive email templates that render well across various devices and email clients.

    4. List Building and Management: Understand how to build and grow an email list, implement lead generation techniques, maintain data hygiene, and use effective email list management practices.

    5. Email Deliverability: Gain knowledge on how to improve email deliverability rates, avoid spam filters, maintain a positive sender reputation, and ensure your emails reach the desired recipients' inboxes.

    6. Email Analytics and Tracking: Learn how to track and measure the performance of your email campaigns using analytics tools, interpret key metrics, and utilize data-driven insights to optimize your email marketing efforts.

    7. Email Automation and Workflow: Discover how to streamline your email marketing processes by setting up automated email workflows, utilizing drip campaigns, and implementing behavior-based triggers for targeted and timely communications.

    8. Email Compliance and Legal Considerations: Familiarize yourself with email marketing regulations, privacy laws, and best practices to ensure compliance with global data protection standards (e.g., GDPR, CAN-SPAM Act).

    9. Email Testing and Optimization: Understand the importance of A/B testing and learn how to optimize various elements of your email campaigns, including subject lines, CTAs, visuals, and personalization, to achieve higher conversions and engagement.

    10. Advanced Email Marketing Strategies: Dive into advanced topics like user segmentation based on behavior and demographics, advanced personalization techniques, email automation using machine learning algorithms, and integration with other marketing channels for a cohesive omnichannel experience.

    These topics will provide you with a comprehensive understanding of email marketing and equip you with the skills needed to plan, execute, and measure successful email marketing campaigns.‎

    Online Email Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Email Marketing skills. Choose from a wide range of Email Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Email Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok