What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Google Cloud

Exploring and Preparing Your Data with BigQuery - Français

Skills you'll gain: Data Transformation, Big Data, Google Cloud Platform, Data Cleansing, Data Analysis, SQL, Analytics, Data Warehousing, Cloud Infrastructure, Data Quality, Scalability

Coursera Project Network

Automate R scripts with GitHub Actions: Deploy a model

Skills you'll gain: R Programming, Google Sheets, Applied Machine Learning, Health Informatics, Predictive Modeling, Automation, Data Manipulation, GitHub, Gmail, Command-Line Interface, Version Control

Google Cloud

Create Image Captioning Models - Italiano

Skills you'll gain: Image Analysis, Deep Learning, Data Modeling, Computer Vision, Artificial Neural Networks

Google Cloud

Introduction to Google Workspace Administration - Français

Skills you'll gain: User Provisioning, User Accounts, Google Workspace, Systems Administration, Cloud Management, Identity and Access Management

Google Cloud

Create Image Captioning Models - בעברית

Skills you'll gain: Generative AI, Image Analysis, Deep Learning, Applied Machine Learning, Computer Vision

Google Cloud

Gemini in Google Slides - Bahasa Indonesia

Skills you'll gain: Google Workspace, Generative AI, AI Personalization, Prompt Engineering

Google Cloud

Essential Google Cloud Infrastructure: Core Services - 简体中文

Skills you'll gain: Identity and Access Management, Google Cloud Platform, Cloud Infrastructure, Cloud Computing, Data Storage, Cloud Storage, Cloud Computing Architecture, System Monitoring, Security Management, NoSQL, Encryption, Scalability

Status: Free

Coursera Project Network

Comment configurer un pixel Facebook

Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Software Installation

Status: Free Trial

Google Cloud

Exploring Data Transformation with Google Cloud - Português Brasileiro

Skills you'll gain: Digital Transformation, Data Warehousing, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Real Time Data, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Pipelines

Google Cloud

Gemini in Google Slides - Français

Skills you'll gain: Google Workspace, Generative AI, Prompt Engineering

Coursera Project Network

Firebase Authentication: Build Secure Angular Apps

Skills you'll gain: Angular, Authentications, Web Applications, Web Development Tools, Authorization (Computing), User Interface (UI), GitHub

Google Cloud

Introduction to AI and Machine Learning on GC - Deutsch

Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Cloud Development, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Applied Machine Learning, Large Language Modeling, Artificial Intelligence, Machine Learning, Cloud Infrastructure, Predictive Modeling

Google Ads Courses

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Find the Best Google Ads Course for Your Goals

Exploring and Preparing Your Data with BigQuery - Français

Automate R scripts with GitHub Actions: Deploy a model

Create Image Captioning Models - Italiano