• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Youtube Marketing

    Youtube Marketing Courses Online

    Master YouTube marketing for growing your online presence. Learn to create engaging videos, optimize for SEO, and monetize your channel.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Youtube Marketing Course Catalog

    • C

      Coursera Project Network

      التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة

      Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Key Skillsets for a Sales Representative

      Skills you'll gain: Sales Process, Sales, Selling Techniques, Sales Strategy, Customer Relationship Management, Customer Relationship Management (CRM) Software, Communication, Overcoming Objections, Relationship Building, Collaboration, Presentations, Negotiation, Problem Solving

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Bewirb dein Kleinunternehmen auf Facebook mit Canva

      Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Campaigns, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Design and Product

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      S

      Starweaver

      Revolutionizing Finance: Mastering Blockchain Foundations

      Skills you'll gain: Blockchain, Ledgers (Accounting), FinTech, Payment Systems, Digital Assets, Financial Trading, Financial Market, Financial Services, Financial Systems, Transaction Processing, Emerging Technologies, Cryptography, Application Development, Computer Programming Tools

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Bekommen Sie mehr followers durch den posten von Tweet

      Skills you'll gain: Content Creation, Drive Engagement, Social Media Marketing, Social Media, Brand Awareness, Social Media Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • H

      H2O.ai

      H2O Wave Starter Course

      Skills you'll gain: Application Development, User Interface (UI), Development Environment, ChatGPT, Cloud Applications, Generative AI, Artificial Intelligence, Application Deployment, Python Programming, Cloud Computing, Open Source Technology

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      UBITS

      Negociación y gestión de métricas

      Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management, Sales Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Sales Pipelines, Customer experience strategy (CX), Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      New Map for Product Managers: Rulesets for Global Business

      Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Roles and Responsibilities of a Sales Representative

      Skills you'll gain: Account Management, Sales Process, Process Mapping, Sales Pipelines, Customer Relationship Management (CRM) Software, Customer Relationship Management, Prospecting and Qualification, Customer Retention, Sales, New Business Development, Customer Acquisition Management, Organizational Structure, General Sales Practices

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Wie können Sie mit Pinterest Shopping starten

      Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Projects and API Integration with jQuery

      Skills you'll gain: Ajax, jQuery, Javascript and jQuery, JSON, Application Programming Interface (API), Debugging, Web Applications, Javascript, Game Design, HTML and CSS, User Interface (UI) Design

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Comment intégrer des applications sur Canva

      Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Photo Editing, Graphics Software, Content Creation, Multimedia, Cloud-Based Integration

      Beginner · Guided Project · Less Than 2 Hours

    Youtube Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…155156157…166

    In summary, here are 10 of our most popular youtube marketing courses

    • التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة: Coursera Project Network
    • Key Skillsets for a Sales Representative: Zoho Corporation
    • Bewirb dein Kleinunternehmen auf Facebook mit Canva: Coursera Project Network
    • Revolutionizing Finance: Mastering Blockchain Foundations: Starweaver
    • Bekommen Sie mehr followers durch den posten von Tweet: Coursera Project Network
    • H2O Wave Starter Course: H2O.ai
    • Negociación y gestión de métricas: UBITS
    • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park
    • Roles and Responsibilities of a Sales Representative : Zoho Corporation
    • Wie können Sie mit Pinterest Shopping starten: Coursera Project Network

    Frequently Asked Questions about Youtube Marketing

    Youtube marketing is a form of digital marketing that utilizes the popular video-sharing platform, YouTube, to promote products, services, or content. It involves creating and optimizing videos with relevant and engaging content that aligns with business objectives. The goal of YouTube marketing is to increase brand awareness, drive traffic to websites or landing pages, generate leads, and ultimately increase sales or conversions. It typically includes strategies such as video SEO, audience targeting, optimizing video descriptions and titles, utilizing annotations, promoting videos through ads and influencers, and engaging with the YouTube community through comments and discussions.‎

    To become proficient in YouTube marketing, there are several essential skills you should focus on acquiring:

    1. Content Creation: Understanding how to create engaging and high-quality video content is crucial. Learning video editing, storytelling techniques, and leveraging various formats and styles are all vital skills for YouTube marketing.

    2. Video Optimization: Mastering YouTube SEO (Search Engine Optimization) is essential to ensure your videos are discoverable. Knowledge of keyword research, using effective titles, tags, and descriptions, and optimizing thumbnails are necessary skills.

    3. Audience Psychology: Understanding your target audience and knowing what interests and motivates them is key. Learning to create content that resonates with your viewers can significantly impact engagement and growth.

    4. Channel Management: Knowing how to effectively manage your YouTube channel is vital. This includes organizing content, branding your channel, utilizing playlists, and understanding analytics to track performance and make data-driven decisions.

    5. Social Media Marketing: Learning to promote your YouTube channel on other social media platforms is crucial for expanding your reach. Understanding how to create strategies, engage with your audience, and collaborate with other influencers can help grow your subscriber base.

    6. Analytics and Insights: Being able to analyze data and metrics provided by YouTube analytics is essential for measuring the success of your marketing efforts. Learning to interpret these insights can help identify areas for improvement and refine your strategy.

    7. Advertising and Monetization: Understanding YouTube's advertising options and the different ways to monetize your channel is important for those interested in earning revenue through YouTube marketing.

    Remember, continuous learning is essential as YouTube's algorithms, best practices, and trends evolve over time. Stay updated on the latest changes and adapt your skills accordingly to succeed in the dynamic world of YouTube marketing.‎

    With YouTube marketing skills, you can pursue various job opportunities related to digital marketing and content creation. Some of the potential job roles include:

    1. YouTube Channel Manager: As a YouTube Channel Manager, you would be responsible for optimizing YouTube channels, creating engaging content, managing video uploads, and analyzing performance metrics.

    2. Social Media Marketer: With YouTube marketing skills, you can work as a social media marketer, specializing in YouTube. You would be responsible for promoting brands, creating and managing YouTube ad campaigns, and analyzing channel analytics.

    3. Content Creator: YouTube marketing skills can enable you to become a content creator, where you can create and monetize your own YouTube channel by producing engaging and creative videos.

    4. Digital Marketing Specialist: As a digital marketing specialist with YouTube marketing skills, you can work with organizations to develop and implement YouTube strategies, optimize video content, and perform data analysis to enhance brand visibility and engagement.

    5. Video Editor: With YouTube marketing skills, you can work as a video editor, helping clients or organizations create and edit professional-grade videos for their YouTube channels or video marketing campaigns.

    6. Brand Strategist: As a brand strategist specializing in YouTube marketing, you would be responsible for creating and executing strategies to enhance brand awareness, engagement, and reach through YouTube channels.

    7. SEO Specialist: YouTube SEO (Search Engine Optimization) is crucial for channel visibility and growth. With YouTube marketing skills, you can work as an SEO specialist, optimizing video content, conducting keyword research, and improving video rankings.

    8. Influencer Manager: With your expertise in YouTube marketing, you can work as an influencer manager, liaising with YouTube influencers, negotiating partnerships, and executing influencer marketing campaigns for brands or agencies.

    Note: The availability of these job roles may vary depending on the industry, company, location, and your level of expertise in YouTube marketing.‎

    People who are creative, have good communication skills, and are interested in digital marketing would be best suited for studying Youtube Marketing.‎

    Here are some topics you can study that are related to Youtube Marketing:

    1. Youtube SEO: Learn how to optimize your videos and channel for search engines to increase visibility and reach.

    2. Video Content Creation: Master the art of creating engaging and high-quality videos that resonate with your target audience.

    3. Audience Analysis: Understand your target audience and learn how to develop content that caters to their preferences and needs.

    4. Channel Branding: Learn how to create a strong and recognizable brand for your Youtube channel, including logo design, channel art, and consistent messaging.

    5. Video Editing: Familiarize yourself with video editing software and techniques to enhance the visual appeal of your videos and maintain viewer interest.

    6. Analytics and Insights: Gain knowledge on using Youtube analytics to track the performance of your videos and optimize your strategy based on viewer behavior and feedback.

    7. Advertising and Monetization: Explore different advertising options on Youtube, including running ads on your own videos and utilizing the Youtube Partner Program for monetizing your content.

    8. Influencer Marketing: Understand how to collaborate with influential individuals on Youtube to expand your reach and tap into their follower base.

    9. Community Management: Learn how to build and engage with your Youtube community, including responding to comments, encouraging likes and shares, and fostering a positive and interactive environment.

    10. Social Media Integration: Discover strategies for promoting your Youtube channel and videos on other social media platforms to increase visibility and attract more viewers.‎

    Online YouTube Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Youtube marketing is a form of digital marketing that utilizes the popular video-sharing platform, YouTube, to promote products, services, or content. It involves creating and optimizing videos with relevant and engaging content that aligns with business objectives. The goal of YouTube marketing is to increase brand awareness, drive traffic to websites or landing pages, generate leads, and ultimately increase sales or conversions. It typically includes strategies such as video SEO, audience targeting, optimizing video descriptions and titles, utilizing annotations, promoting videos through ads and influencers, and engaging with the YouTube community through comments and discussions. skills. Choose from a wide range of YouTube Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    Choosing the best YouTube Marketing course depends on your employees' needs and skill levels. Leverage our Skills Dashboard to understand skill gaps and determine the most suitable course for upskilling your workforce effectively. Learn more about Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok