• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Conduct a 5 Whys Analysis in Miro

      Skills you'll gain: Brainstorming, Root Cause Analysis, Collaborative Software, Business Analysis, Problem Management, Process Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      27 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Build a Chatbot with Voiceflow: Ecommerce Customer Support

      Skills you'll gain: Application Deployment, Customer Support, Self Service Technologies, Product Support, Customer Inquiries, Business Process Automation, E-Commerce, Order Management, Automation, Artificial Intelligence, User Flows

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Canva for college students

      Skills you'll gain: Canva (Software), Infographics, Graphic and Visual Design Software, Design, Design Software, Timelines, Graphic Design, Graphical Tools, Graphic and Visual Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      26 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • U

      Universidades Anáhuac

      Introducción a la Robótica e Industria 4.0

      Skills you'll gain: Data Ethics, Robotic Process Automation, Automation, Internet Of Things, Emerging Technologies, Business Technologies, Artificial Intelligence, Big Data, Data Analysis Software, Cybersecurity, Augmented and Virtual Reality (AR/VR), Artificial Intelligence and Machine Learning (AI/ML), Data Collection, Real Time Data, Programming Principles, Data-Driven Decision-Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Teoria dos Jogos: Da Teoria à Prática

      Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Follow a Machine Learning Workflow

      Skills you'll gain: Data Analysis, Data Collection, Workflow Management, MLOps (Machine Learning Operations), Statistical Analysis, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Applied Machine Learning, Predictive Modeling, Machine Learning, Data Modeling, Solution Delivery, Application Deployment, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Program Management Fundamentals: Driving Strategic Change

      Skills you'll gain: Stakeholder Engagement, Program Management, Change Management, Stakeholder Communications, Strategic Leadership, Product Roadmaps, Leadership, Organizational Change, Organizational Strategy, Project Management Office (PMO), Project Management, Innovation, Digital Transformation, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Primeros Pasos en Canva

      Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI

      3.7
      Rating, 3.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Compensation: Job Evaluations & Pay Structures

      Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Automated Report Generation with Generative AI

      Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Performance Reporting, Business Process Automation, Business Transformation, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

      4
      Rating, 4 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…150151152…265

    In summary, here are 10 of our most popular product marketing courses

    • Conduct a 5 Whys Analysis in Miro: Coursera Project Network
    • Build a Chatbot with Voiceflow: Ecommerce Customer Support: Coursera Project Network
    • Canva for college students: Coursera Project Network
    • Lead Management with HubSpot: HubSpot Academy
    • Introducción a la Robótica e Industria 4.0: Universidades Anáhuac
    • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
    • Follow a Machine Learning Workflow: CertNexus
    • Program Management Fundamentals: Driving Strategic Change: University of Maryland, College Park
    • Primeros Pasos en Canva: Coursera Project Network
    • Mastering SEO with Jasper: Ranking and Optimization: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok